‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'

Century wins latest self-publishing sensation

Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hotly contested

Nick Denton: The Banner Ad Era is Closing

There&rsquo;s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren&rsquo;t running standard display ads. New-style publishers like Buzzfeed don&rsquo;t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad

Publishers build collaborations as digital pace quickens

Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this |

Verizon Defends Customer Privacy in Publisher's Suit

The carrier refuses to comply with an order to allow a peek at the personal information of alleged ebook pirates. Continue reading at PC World

[ PC World | 2012-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal information

BISG- industry must adapt to "big data" shift

Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller

[ The Bookseller | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data

Blanchard Systems Enhances SendMyAd with Virtual Publisher

Blanchard Systems, developer of SendMyAd, debuts its editorial solution Virtual Publisher. Virtual Publisher is a book planning and production tool for print and digital editions, and is compatible with Adobe InDesign Plugins. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions

Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box

PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #professional publishers #publishing industry

PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #challenging market #big surprise #major publishers #big step

Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #total sales #preliminary results

Why Publishers Don't Like Apps

By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers don #steve jobs #traditional publishers

Google wants authors group out of library case

Google Inc. urged a judge Thursday to toss The Authors Guild and an organization representing photographers out of 6-year-old litigation over the future of the world's largest digital library, a move that would force authors and photographers to individually fight the online search-engine... Continue reading at Crains New York

[ Crains New York | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign governments #american society

Publishing's leaders set to explore multi-platform future at PPA Conference

Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week

[ Media Week | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #magazine publishing

Google asks judge for library suit to be dismissed

The Authors Guild says Google doesn't have permission to reproduce portions of books for their digital library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #digital library

BoSacks: No B.S. : The Real Secret to Publishing Success

By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #real secret #publishing success

Target Closes the Book on Kindle

Target, the first brick-and-mortar store to sell the Kindle, will soon pull Amazon’s popular e-reader from its shelves. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar store

Yes, people still read: ebook sales by UK publishers grew 54 percent in 2011

All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget

[ Engadget | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year -- #ebook sales #professional titles #changing preferences #total sales

TCS Launches Digital Publishing Platform at MarkLogic 2012

Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today announced

Google Expands Carrier Billing for Digital Content

Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content