‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

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Open access take-up 'variable'

Take-up by academics of the option to publish via Open Access models is “variable”,... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Total Media lands Random House and Transworld Publishers online accounts

Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying. Continue reading at Media Week

[ Media Week | 2012-05-28 00:00:00 UTC ]
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Self-published smash for MJ

Michael Joseph has acquired a debut novel, On the Island by Tracey Garvis Graves, which was self-... Continue reading at The Bookseller

[ The Bookseller | 2012-05-28 00:00:00 UTC ]
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Amazon, Publisher Settle Digital Books Dispute

A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD

[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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Bookbuzz titles target year sevens

Three titles have been picked from both Random House Children’s Books and Templar for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Self-publishing: 'under 10% of authors earn living'

Self-published writers who have an agent, or who use the DIY route to get a traditional deal... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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A Captcha Alternative for Publishers

As if there weren’t enough distractions on the Web, captchas have long caused annoyance for both Internet consumers and content creators. Meredith Corp. found an alternative for weeding out bots and quantifying consumer interaction with Solve Media, a performance-based brand advertising business. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-23 00:00:00 UTC ]
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4 Ways Publishers are Using TinyPass for Paid Content

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[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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'Curious George' publisher Houghton Mifflin files for bankruptcy

Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June.Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-21 00:00:00 UTC ]
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Publisher Settles in E-book Price Fixing Case

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[ PC World | 2012-05-18 00:00:00 UTC ]
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US publishers' exports pick up the pace

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[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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EU £64m funding programme 'to back open access'

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[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Flipboard's Quittner Talks About Role, Explains Ad Platform

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[ AdWeek | 2012-05-17 00:00:00 UTC ]
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Magic Town opens its doors

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[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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ABC Interactive to Conduct Audit of Adobe Digital Publishing Suite Metrics

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[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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Apple E-Book Lawsuit: Steve Jobs Swayed Publisher, Complaint Alleges

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[ PC World | 2012-05-15 00:00:00 UTC ]
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Adobe Announces Next Generation of Digital Publishing Suite

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[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Google’s Head of News: Newspapers are the New Yahoo

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[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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