Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, NFL star Vince Wilfork reads from a book titled "Words of Strength" to make a point about how Castrol EDGE is "three times stronger against viscosity breakdown that the other leading motor oils." Arla serves up another one of its adorable animated ads in which it asks little kids to define terms such as rBST; Leah, age 7, thinks rBST is a scary monster "with razor-sharp horns" -- but, per the announcer, it's actually an artificial growth hormone "given to some cows, but not the cows that make Arla cheese." (Creativity's Alexandra Jardine has the backstory on the campaign.) And Bank of America also goes with animation, using a story titled "The Elephant Guide to Aging" to make a point about money management. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget
[ Engadget | 2023-08-09 06:17:44 UTC ]
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Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age
[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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PEN America says it sees book publishing 'at a crossroads' in a new report warning of cancel culture, review-bombing, and book banning. The post Beyond Book Banning: PEN America Warns of ‘Booklash,’ Self-Censorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 21:16:27 UTC ]
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Luis Alberto Urrea, author of 'Good Night, Irene,' joins L.A. Times Book Club readers live on July 19. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-19 20:38:21 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Working with the Booker Prize Foundation, Dua Lipa recently visited HMP Downview, a women’s prison in Surrey, to get a firsthand glimpse of Books Unlocked, a program set up by the BPF and the National Literacy to foster a culture of reading for incarcerated people. Lipa, who recently launched a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-02 14:54:54 UTC ]
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On May 24, actor and author LeVar Burton discusses the State of Banned Books with Times readers in Los Angeles. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-24 20:15:39 UTC ]
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For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times
[ The New York Times | 2023-05-24 09:00:29 UTC ]
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PEN America and publisher Penguin Random House filed a law suit today against a school district for book bans. Continue reading at Book Riot
[ Book Riot | 2023-05-17 16:28:56 UTC ]
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PEN officials called the suit a "first-of-its-kind challenge to unlawful censorship," bringing together concerned parents, authors, and a major publisher. "Censorship, in the form of book bans like those enacted by Escambia County, are a direct threat to democracy and our Constitutional rights,"... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
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MacArthur Fellow and National Book Award–winning author Ta-Nehisi Coates talked about the war on books, the imbalance of power, and learning as liberation at the PEN America World Voices Festival on May 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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