Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, NFL star Vince Wilfork reads from a book titled "Words of Strength" to make a point about how Castrol EDGE is "three times stronger against viscosity breakdown that the other leading motor oils." Arla serves up another one of its adorable animated ads in which it asks little kids to define terms such as rBST; Leah, age 7, thinks rBST is a scary monster "with razor-sharp horns" -- but, per the announcer, it's actually an artificial growth hormone "given to some cows, but not the cows that make Arla cheese." (Creativity's Alexandra Jardine has the backstory on the campaign.) And Bank of America also goes with animation, using a story titled "The Elephant Guide to Aging" to make a point about money management. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age
[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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The winners—including James Lee Burke, who won the award for Best Novel, and Linda Castillo, who took home two awards—were announced at the 78th annual Edgar Awards Banquet, held on May 1 at the Manhattan Marriott Marquis in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-02 04:00:00 UTC ]
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The cancellation of what would have been the 20th edition of the free speech organization's sprawling festival came just days after it axed the 2024 PEN America Literary Awards ceremony amid mass withdrawals of books from consideration and continued criticism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-29 04:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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According to data released by Spotify, users aged 18-34 make up 57% of the platform's audiobook listeners, while television adaptations such as 'Shōgun' and 'The Talented Mr. Ripley' have prompted a surge in demand for specific titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Nine of the 10 longlisted authors for this year's PEN/Jean Stein Book Award have withdrawn their books for consideration for the prize, effectively rendering it unawardable, as the controversy surrounding the freedom of expression organization continues to expand in scope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
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The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The astonishing breadth of her writing was a great inspiration – as was she, in her passionate advocacy for children’s books• Lynne Reid Banks, author of The Indian in the Cupboard, dies aged 94It is quite rare to find a writer like Lynne Reid Banks, who tries so many different subjects, and so... Continue reading at The Guardian
[ The Guardian | 2024-04-08 10:18:15 UTC ]
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She explored the struggles of young women in the novel “The L-Shaped Room” but found her biggest success with a children’s book about a magical cupboard. Continue reading at The New York Times
[ The New York Times | 2024-04-05 22:36:08 UTC ]
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Writer was also one of first female news reporters on British TV, interviewing stars such as Charlie ChaplinThe author Lynne Reid Banks, known for her novel The L-Shaped Room and her children’s book series The Indian in the Cupboard, has died at the age of 94.She died of cancer “peacefully with... Continue reading at The Guardian
[ The Guardian | 2024-04-05 14:04:44 UTC ]
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A proposal in ongoing contract negotiations between PEN America management and PEN America United, its staff union, has led to charges by the union that the organization’s leadership is trying to stifle union members’ free speech rights—an assertion PEN management firmly disputes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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She became an award-winning author of children’s books and young-adult novels despite debilitating health issues and the murder of her father. Continue reading at The New York Times
[ The New York Times | 2024-03-27 20:06:57 UTC ]
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