Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

Other Publishing stories related to: 'Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions'


26 Of The Best Comic Book Covers Of All Time

Book Riot has talked about the best comic book artists working today and what makes a great cover in general. ... Continue reading at Book Riot

[ Book Riot | 2019-07-12 10:35:23 UTC ]
More news stories like this | News stories tagged with: #comic book


Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market


Indies and Gardners adopt real-time tech to boost trade

Independent bookshops and wholesalers Gardners are adopting a new technology to help book-buyers discover which physical copies are located in bookshops near them. Continue reading at The Bookseller

[ The Bookseller | 2019-06-10 10:34:50 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #boost trade #physical copies


How Philadelphia’s Barnes Foundation Is Leveraging Analytics

Data is becoming increasingly key to decision-making at arts institutions like the Barnes, but it must be part of a strategy that stays true to the history of the organization, says CFO/COO Margaret Zminda. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2019-05-23 17:33:45 UTC ]
More news stories like this | News stories tagged with: #barnes foundation #stays true


‘We can’t afford it’; Daunt hits back at real living wage campaign as petition approaches 8,000

Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #campaign calling


'A real loss': MUP and the 'terrible' decision that rocked Australian publishing

When five members of the Melbourne University Publishing board resigned, high-profile Australians made their feelings knownIt’s not every day that the internal machinations of a university press should be felt at the top echelons of politics. But as news broke on Wednesday that five members of... Continue reading at The Guardian

[ The Guardian | 2019-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism school #@louiseadler #@unimelb student


Watch the 130th Rose Parade live

An enthusiast dressed as the character 'Ryuk' from Death Note greets visitors on the first day of Comic Con at the Excel Centre, London. Picture date: Friday October 24, 2014. Photo credit should read: Jonathan Brady/PA Wire URN:21276775 Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enthusiast dressed #comic con #excel centre #picture date #photo credit


Timely International Publication Credited as Part of Romania’s Stronger Market

A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #romanian publishers #key markets


The Time Arthur Conan Doyle Helped Solve a Real Murder Case

Inside one of the most sensational crimes of the 20th century—and how Arthur Conan Doyle helped solve it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th century—


Middleton appointed head of marketing for Penguin Live

Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing.  Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin live


Amazon under fire for 'refusal' to pay Scottish real living wage

Amazon is under scrutiny for its apparent reluctance to sign up to the Scottish government’s "fair work" programme and pay employees the Scottish real living wage.  Continue reading at The Bookseller

[ The Bookseller | 2017-11-29 00:00:00 UTC ]
More news stories like this |


Get 'Kali Linux 2 -- Assuring Security by Penetration Testing, 3rd Edition' ($22 value) FREE for a limited time

Achieve the gold standard in penetration testing with Kali using this great ebook, now in its third edition! Kali Linux is a comprehensive penetration testing platform with advanced tools to identify, detect, and exploit the vulnerabilities uncovered in the target network environment. SEE ALSO:... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #3rd edition #penetration testing #limited time #gold standard #great ebook #enterprise administrators #initial stages


Tuesday at Frankfurter Buchmesse: The Markets in Time of Change

Tackling what agent Andrew Wylie calls "a profound moral question" for world publishing and more, The Markets is an issues-driven conference for a sharply relevant business in world dynamics. The post Tuesday at Frankfurter Buchmesse: The Markets in Time of Change appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post tuesday #frankfurter buchmesse #world publishing #issues-driven conference


Beijing Book Fair 2017: Changing with the Times and Market Demands

Traditionally, the Beijing International Book Fair (BIBF) has focused on educational books, STM titles, and children’s books—in that order. This year’s event, which opens today and runs until August 27, is markedly different with many more categories represented. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational books #opens today


Get 'Jump Start Responsive Web Design' ebook ($30 value) FREE for a limited time

The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews

[ Betanews | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web page #constant barrage #bonus feature


Get 'Lean Websites' ebook ($30 value) FREE for a limited time

Lean Websites is a practical book on website performance for web developers, concentrating mainly on front-end performance improvement. It covers plenty of solid theory, but is also packed with useful, real world hints and tips that you can use on your sites today. The ebook, from SitePoint,... Continue reading at Betanews

[ Betanews | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook $30 #limited time #practical book #solid theory


Get 'Rails: Novice to Ninja' ebook ($30 value) FREE for a limited time

Rails: Novice to Ninja is an easy-to-follow, practical, and fun guide to Ruby on Rails. Aimed at beginners, this ebook covers everything you need to get up and running, from installing Ruby, Rails and SQLite, to building and deploying a fully-featured web application. The third edition of this... Continue reading at Betanews

[ Betanews | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook $30 #limited time #ebook covers #latest version #ebook $29


Get 'Designing UX: Forms' ebook ($30 value) FREE for a limited time

From the words, to how the form looks, and on to interactivity, Designing UX: Forms will show you how to design a web form that works beautifully on mobiles, laptops and desktops. It’s filled with practical and engaging insights, and plenty of real-world examples, both good and bad. Designing... Continue reading at Betanews

[ Betanews | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #designing ux #ebook $30 #limited time #real-world examples #learning python #ebook $40


Mark Zuckerberg should try living in the real world | John Naughton

The Facebook founder puts all his faith in an empowering ‘global community’ to cure all our ills. Dream onOn Thursday 16 February, Mark Zuckerberg, the founder and supreme leader of Facebook, the world’s most populous virtual country (population 2bn) published an epistle to his 89m... Continue reading at The Guardian

[ The Guardian | 2017-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important question #global community


Get 'Designing UX: Prototyping' ebook ($30 value) FREE for a limited time

If you’re involved in user experience design -- be it as a web designer or a software developer -- you’ll know that identifying and fixing problems is easier and cheaper if it can be done earlier in the process of design and build. As work on a project progresses, so the effort involved in... Continue reading at Betanews

[ Betanews | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #designing ux #ebook $30 #limited time #web designer #fixing problems #great ebook