Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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Following the January purchase of Rodale Books, Crown has hired five former Rodale employees and named Diana Baroni v-p, associate publisher and editorial director of Harmony and Rodale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-15 00:00:00 UTC ]
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Octopus Publishing has appointed Joanna Copestick, formerly associate publisher at Jacqui Small, to be publisher of the recently-acquired Kyle Books. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Former associate publisher at Penguin Random House Children’s Annie Eaton, Knights Of co-founder Aimée Felone and school librarian Karen Windmill were the inaugural winners of three new prizes for children’s publishing introduced by the Children’s Book Circle (CBC). Continue reading at The Bookseller
[ The Bookseller | 2017-12-01 00:00:00 UTC ]
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In moves that add scale and diversify its business, Red Wheel/Weiser has acquired Career Press and hired former Shambhala Publications publisher Peter Turner as associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
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Caroline Brown, publicity and marketing director at Octopus, has been promoted to associate publisher in addition to her current role. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Isobel Akenhead is moving from Kobo to Bookouture to take up the role of associate publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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Rowan Cope, previously editorial director, has been promoted to associate publisher at Simon & Schuster imprint Scribner. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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Emanate Books, which will focus on the Charismatic movement within Christianity, is being led by publisher Joel Kneedler, formerly associate publisher at W Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-13 00:00:00 UTC ]
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Natasha Harding, who is currently commissioning editor at HarperCollins imprint Avon, is to join ebook publisher Bookouture as associate publisher in April. Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
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Blue Streak Books will launch this spring with former Running Press v-p and publisher Chris Navratil at the helm as associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Wolfgang Blau becomes president and Albert Read moves into the managing director’s role at the Vogue and Vanity Fair publisher New appointments have been announced by magazine publisher Condé Nast in the wake of Nicholas Coleridge’s decision to step aside and take on the role of... Continue reading at The Guardian
[ The Guardian | 2017-01-16 00:00:00 UTC ]
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Chitra Bopardikar, v-p and general manager of B&T’s global publishers services, will take over responsibility for B&T’s international retail business as well following John Bacon's retirement at the end of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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After 17 years as the associate publisher of Annick Press, Colleen MacMillan will retire on February 3, and Annick will close its Vancouver outpost at the end of December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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Derek Stordahl, formerly executive v-p at Bloomsbury USA, has been appointed executive v-p and general manager of Holiday House Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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CNN has made a point of being everywhere its users are, pushing hard to be the first publisher on emerging platforms like Snapchat, Facebook Messenger. This month, it's bringing its TV broadcast to Amazon Echo, an emerging platform projected to grow substantially in the coming years. Instead of... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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