Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

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This Dystopian YA Novel Feels Too Real: Critical Linking, September 30, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-09-30 10:30:00 UTC ]
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The best new audiobooks include a 30-year-old novel that’s as timely as ever

Gore Vidal’s “Hollywood” is finally getting the audiobook treatment, and not a moment too soon. Continue reading at The Washington Post

[ The Washington Post | 2020-09-14 12:00:00 UTC ]
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Niamh Campbell wins £30,000 Sunday Times Audible Short Story Award

Niamh Campbell has been awarded the Sunday Times Audible Short Story Award for her "original and touching" piece "Love Many". Continue reading at The Bookseller

[ The Bookseller | 2020-07-02 16:30:36 UTC ]
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How to watch the full John Bolton interview on ABC News live without cable

John Bolton, who has faced criticism over his new book ‘The Room Where It Happened,’ will appear in his first interview on ABC. Here’s how to stream the full interview live. If President Trump thought his weekend couldn’t get any worse after last night’s lackluster rally in Tulsa, he should... Continue reading at Fast Company

[ Fast Company | 2020-06-21 13:04:25 UTC ]
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Black Bookstore Selling Out of Books For First Time in 30 Years: Critical Linking, June 14, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-06-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #critical linking #bookstore


China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
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WATCH: Jericho Brown and Nikky Finney on Black Lives Matter and Bearing Witness

Renowned poets Jericho Brown (2020 Pulitzer Prize winner) and Nikky Finney (2011 National Book Award winner), formerly student and teacher, reunite to address the current moment of uprising and solidarity in the face of anti-Black violence, in a visceral conversation about art, identity, and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-09 17:00:01 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Watch 'Station Eleven' author Emily St. John Mandel at the L.A. Times Book Club

Emily St. John Mandel, author of the pandemic bestseller "Station Eleven," discusses her novels with the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-19 23:03:32 UTC ]
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Free and Cheap Live Poetry Events You Can Watch Online

For poets, springtime is especially sacred. With big book releases, National Poetry Month, and the conclusion of the slam season, there is so much for readers and writers to look forward to. Then came the coronavirus pandemic. We’ve seen readings canceled, book tours halted and budgets slashed.... Continue reading at Electric Literature

[ Electric Literature | 2020-05-08 11:00:00 UTC ]
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Now is the time for publishers to show their real value

As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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In Q1, Sales Rose 26% at Amazon as It Works to Improve Shipping Times

Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Watch live at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-30 12:45:12 UTC ]
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Watch live Thursday at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at Advertising Age

[ Advertising Age | 2020-04-29 22:14:12 UTC ]
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Watch the L.A. Times Book Club's virtual meet-up with author Fanny Singer and chef Alice Waters

'Always Home' author Fanny Singer worries more about running out of garlic than toilet paper. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-22 22:32:48 UTC ]
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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
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How the real-time data gold rush creates steep learning curves for developers [Q&A]

By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews

[ Betanews | 2019-11-27 10:04:35 UTC ]
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Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with: #audio publishing #digital marketing #futurebook live #consumer data


TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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