Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]

Other news stories related to: "Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions"


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Not a clean break

Europa Editions UK. In these days, even without a global pandemic, a company with a name like that would have to be of the adventurous type.    Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 17:31:18 UTC ]
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Majority of borrowed books across Ontario libraries in 2020 weren't published this year

In a year dominated by a global pandemic and American politics, some might find it fitting that the library book most likely to be checked out across Ontario was a hopeful memoir written by the former first lady of the United States. Continue reading at CBC

[ CBC | 2020-12-31 09:00:00 UTC ]
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Natasha Trethewey on Public Grief in Poetry and Memoir

Hosted by Paul Holdengräber, The Quarantine Tapes chronicles shifting paradigms in the age of social distancing. Each day, Paul calls a guest for a brief discussion about how they are experiencing the global pandemic. Guest host Eddie Glaude is joined by poet Natasha Trethewey on Episode 145 of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-23 09:48:22 UTC ]
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The best journalism of 2020: Covering Trump

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[ Columbia Journalism Review | 2020-12-14 13:48:57 UTC ]
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Biden time

Like many of you, last week was spent with interrupted sleep, a constant eye on US news channels and fingers crossed. This weekend brought with it the news that, subject to legal challenge, Joe Biden will become the 46th President of the United States. Putting the politics briefly to one side,... Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 05:21:20 UTC ]
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A narrow path through

As I wrote back in March, the enforced closing of bookshop doors is a terrible story for the editor of The Bookseller to report: it’s a gut-punch, and if you were on social media last Saturday at around 6.30 p.m.—when the Prime Minister announced the decision to shut non-essential retail in... Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 23:57:12 UTC ]
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Lit Hub Daily: November 3, 2020

“We have taken a path of improvisation and experimentation.” How the literary world reinvented the book festival in real time. | Lit Hub “To be forever alone in your own kingdom seems a unique kind of heartbreak.” LA’s resident mountain lion is a lonely hunter. | Lit Hub Nature The age of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 11:30:17 UTC ]
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How the Literary World Reinvented the Book Festival in Real Time

As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
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Let’s Stop with the Realism Versus Science Fiction and Fantasy Debate

We live in unreal times. I wake up in the middle of a global pandemic to watch a reality-TV president spout conspiracy theories while dystopian corporations enact new science fiction tech. In this chaos, I’ve found myself turning to escapist fiction. Stories that conjure a different, more... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 08:49:57 UTC ]
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Cherry Named General Manager at DC Comics After Layoffs

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[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Quarto Sales Fell 17% in First Half of 2020

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[ Publishers Weekly | 2020-07-30 04:00:00 UTC ]
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Staff Union, Lifehacker EIC Rebuke G/O Media Over Firing of Travel Writer

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[ Folio Magazine | 2020-07-20 16:06:59 UTC ]
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Despite Global Pandemic, Journalists Celebrate 2020 Pulitzer Prizes

On May 4, Pulitzer Prize administrator Dana Canedy announced this year’s winners from her living room with some technological help Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-02 07:00:00 UTC ]
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What Makes a Good Summer Reading Program?

We're talking to library staff about how libraries are working to plan for summer reading programs despite the limitations caused by a global pandemic. Continue reading at Book Riot

[ Book Riot | 2020-06-08 10:33:48 UTC ]
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Shout-Outs to Publishers Giving Back to Their Communities| June 5

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[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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BookExpo Children’s Dinner Speakers Emphasize Finding One’s Voice

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[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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This Week's Bestsellers: May 11, 2020

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[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Watch live at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

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[ Advertising Age | 2020-04-30 12:45:12 UTC ]
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Boston, Philly Mag Owner Brings in New CEO to Navigate Pandemic | People on the Move

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[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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