Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-01 00:00:00 UTC ]
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Teachings from the Bible and other spiritual practices can be used to combat the pressures of a Pinterest-perfect society, according to a slew of books coming from religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek
[ AdWeek | 2017-01-26 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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The cartoonist Riad Sattouf; the second volume of his graphic memoir has just been published. Continue reading at The New York Times
[ The New York Times | 2016-10-20 00:00:00 UTC ]
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SpaceX Chief Executive Elon Musk is announcing his plans for colonizing Mars at an international space conference. His speech, titled “Making Humans a Multiplanetary Species,” began around noon Pacific time Tuesday in front of an audience at the International Astronautical Congress in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-28 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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Oakley Capital, which has controlling stake in magazine, intends floating company on London AIM market in JuneTime Out, the lifestyle and listing magazine turned international digital media business, is planning a stock market flotation later this year.Oakley Capital, which acquired a... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Heaven for book nerds! The Los Angeles Times Festival of Books is underway at the USC campus this weekend, where more than 500 authors are reading, discussing, signing, and living and breathing books. The lineup includes former astronaut Buzz Aldrin, U.S. poet laureate Juan Felipe Herrera, "Top... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-11 00:00:00 UTC ]
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A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
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Can't attend the Digiday Publishing Summit but still want to follow the conversation? Tune in to the live stream starting at 6 pm EST. You'll hear from Refinery29's co-founder, the Daily Mail's head of partnership solutions and The Atlantic's general manager. The post Watch live: Refinery29, The... Continue reading at Digiday
[ Digiday | 2016-03-30 00:00:00 UTC ]
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French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget
[ Engadget | 2015-08-13 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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