Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing

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[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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Nearly 200 industry members gathered October 31 at the Random House Building in New York City to pay tribute to Oscar Dystel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-02 00:00:00 UTC ]
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[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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How Facebook Could End Up Controlling Everything You Watch and Read Online

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[ Wired | 2014-10-30 00:00:00 UTC ]
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[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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Will Amazon Disrupt Sweden’s Book Market?

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[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
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[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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[ Wired | 2014-10-23 00:00:00 UTC ]
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[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
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Digital Newsstand Preps Makeover with Former Time Inc. CTO

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[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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