Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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A debate has ensued over the use of an illustration of a man in blackface and a headline using the "N word" in a review of several US books on racism. The post Dutch Book Review of Books on Racism Lost in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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As a literary agent, Frankfurt has been a launch pad for some of the most powerful women’s voices from around the world. This year will be no different. The post How Can Women Change the World? Book by Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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In the late 1970s, Mitchell Kaplan dropped out of law school in Washington, D.C., with the dream of opening an independent bookstore in South Florida, where he grew up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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The goal for organization's Accio Books! campaign is to get 60,000 books donated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-25 00:00:00 UTC ]
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Over 7,000 people have volunteered to donate one of a shortlist of 20 books to the 35% of the population who are not regular readersA quarter of a million books are due to find new homes tonight, as thousands of book-lovers hit the streets to give away their favourite titles as part of World... Continue reading at The Guardian
[ The Guardian | 2015-04-23 00:00:00 UTC ]
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Book fairs have become much more aware of the purchasing power of the Hispanic population in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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With no single title emerging as the big book of the fair, we offer a rundown of some of the novels, and big nonfiction titles, people were talking about in London. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
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Oyster, The "Spotify For Books," Is Taking On Amazon With E-Book Sales Continue reading at Fast Company
[ Fast Company | 2015-04-08 00:00:00 UTC ]
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Chronicle Books and Top Partners,a company owned by the same corporation that operates Tsutaya Mega bookstore chain, to open Chronicle Books Japan boutiques in 25 of its stores this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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To the surprise of many, the bestselling title at Amazon US is by Scottish illustrator Johanna Basford, whose adult coloring books are topping the charts. The post Amazon’s Bestselling Book is an Adult Coloring Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-08 00:00:00 UTC ]
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Given the outsized influence of the 33-year-old South Florida bookstore and owner Mitchell Kaplan, the biggest surprise was that it hadn't received the award earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
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A book about a penguin who flies to the tropics with the aid of a kite is named the winner of the 2015 Waterstones Children's Book Prize. Continue reading at BBC News
[ BBC News | 2015-03-27 00:00:00 UTC ]
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The tale of a misplaced penguin scoops the overall prize for new and emerging authors, with Sally Green taking the teen category and Robin Stevens winning the younger fiction awardSee Rob Biddulph’s step-by-step guide to How to draw… a windy dayAn adventure story about Penguin Blue and his... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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World Book Day is celebrated on March 5 in Britain and Ireland and an important part of the day is children dressing up as a literary character for school. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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Mary Costello’s debut novel Academy Street (Canongate) has been voted the Bord Gáis Energy Book of the Year for 2014. The book was chosen via public vote from the list of category winners announced at the recent Bord Gáis Energy Irish Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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In a passionate speech, writer takes aim at publishers who put profit before artUrsula Le Guin cries freedom as she is honoured for contribution to literatureTo the givers of this beautiful reward, my thanks, from the heart. My family, my agents, my editors, know that my being here is their... Continue reading at The Guardian
[ The Guardian | 2014-11-21 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Penguin's storied non-fiction brand is trying to redefine the book cover, as well as bridge the gap between physical books and ebooks.The covers of our favorite books are doors that lead into their internal literary worlds, and that's enough to make their designs important: a book's cover is the... Continue reading at Fast Company
[ Fast Company | 2014-11-18 00:00:00 UTC ]
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Saskia Vogel documents the hot book trends from the Goteborg Book Fair, including feminist texts, literary fiction, and more. The post Hot Book Trends from the Göteborg Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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