Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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World Book Day: British and Irish children head to school dressed as book-based characters

World Book Day is celebrated on March 5 in Britain and Ireland and an important part of the day is children dressing up as a literary character for school. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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Costello debut voted Irish Book Awards' Book of the Year

Mary Costello’s debut novel Academy Street (Canongate) has been voted the Bord Gáis Energy Book of the Year for 2014. The book was chosen via public vote from the list of category winners announced at the recent Bord Gáis Energy Irish Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Reinventing Book Printing: Digital Printing for Every Stage in a Book’s Life

Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing #multinational publishers #selling titles #education segment


Ursula K Le Guin's speech at National Book Awards: 'Books aren't just commodities'

In a passionate speech, writer takes aim at publishers who put profit before artUrsula Le Guin cries freedom as she is honoured for contribution to literatureTo the givers of this beautiful reward, my thanks, from the heart. My family, my agents, my editors, know that my being here is their... Continue reading at The Guardian

[ The Guardian | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fellow authors #science fiction #hard times


How Pelican Books Is Reimagining The Cover In The Age Of E-Books

Penguin's storied non-fiction brand is trying to redefine the book cover, as well as bridge the gap between physical books and ebooks.The covers of our favorite books are doors that lead into their internal literary worlds, and that's enough to make their designs important: a book's cover is the... Continue reading at Fast Company

[ Fast Company | 2014-11-18 00:00:00 UTC ]
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Hot Book Trends from the Göteborg Book Fair

Saskia Vogel documents the hot book trends from the Goteborg Book Fair, including feminist texts, literary fiction, and more. The post Hot Book Trends from the Göteborg Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Nielsen: E-books Growth Continues in U.S. and U.K.

E-book sales continue to grow in both the U.S. and U.K., but to varying degrees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Big Books the U.S. Agencies Are Selling at the Fair: Frankfurt Book Fair 2014

Prepare for the 2014 Frankfurt Book Fair with our roundup of big projects that'll be making the rounds, among them books by Leslie Jamison, Richard Price, Amy Poehler, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Books & Booze, Book Promotion Forum Merge

The San Francisco-based publishing associations have merged to form one entity, BayPub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Schuler Books Acquires Nicola's Books

Schuler Books, a group of three bookstores in Michigan, is acquiring Nicola's Books in Ann Arbor. The sale will be finalized in mid-August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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What Makes Old Books Smell Like Old Books?

Science takes on one of the most important questions of the ages.A Kindle and iPad are great for conveniently porting your entire bookshelf in your purse. But for the majority of Americans who view the independent bookstore as a haven and who get grumpy at the idea of not feeling the physical... Continue reading at Fast Company

[ Fast Company | 2014-06-12 00:00:00 UTC ]
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Children’s Books Ireland Awards: “Hagwitch” Takes Book of the Year

At its annual awards ceremony, Children’s Books Ireland honored, among numerous others, Mary-Louise Fitzpatrick's "Hagwitch" as Book of the Year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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E-book Subscription Service for Christian Books Launched

Entitle Books, an ebook subscription service, has launched Entitle Christian, devoted exclusively to Christian books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Eight Great Books About Comic Books

Along with the growing popularity of graphic novels, there's also been a boom in books about comics. Here's a short list of new and upcoming books that should have a place on the shelf of every serious comics enthusiast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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London Book Fair 2014: At Digital Minds, Publishers Urged to Look Beyond the Book

"We cannot deny we are in an extraordinary transition," said author Anthony Horowitz, opening the sixth annual Publishing for Digital Minds Conference at the London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Is Dawn Finally Breaking For E-books in Spanish? Spanish Books Spring 2014

In recent months, the double-digit sales growth of ebooks in English has begun to plateau, but since the Spanish-language book market tends to be around three to five years behind the English-language market, ebook sales of Spanish books in the U.S. are just beginning to gain traction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Penguin Books India pulls controversial book on Hinduism

Penguin Books India agreed to withdraw the book from circulation in India as well as destroy every copy of the book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-18 00:00:00 UTC ]
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Penguin Books India pulps academic book on Hinduism in legal settlement

The Hindus: An Alternative History by Professor Wendy Doniger of the University of Chicago drew criticism from conservative Hindus and scholars for its orthodoxy and accuracyPenguin Books India has agreed to withdraw from sale all copies of a book that takes an unorthodox view of Hinduism, and... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
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Improving Skills and Exploring New Themes: Children's Books at the Taipei International Book Fair

At the Taipei International Book Fair, children's publishers presented Taiwan as a market open to exploring new authors, imported titles, and innovative themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Book the Writer service brings authors to book clubs – for a fee

While authors have appeared in person, via Skype or via telephone at book clubs before, Book the Writer has the clubs pay for the author's appearance. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book clubs