Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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8 Books About Growing Up Through Ballet

Books about ballet dancers are, invariably, books about growing up. Whether it is a young child desperate to win a place at a ballet school, a ballerina escaping from a dangerous relationship, or a memoir about finding a sense of belonging in the dance world, ballet books return again and again... Continue reading at Electric Literature

[ Electric Literature | 2024-10-04 11:05:00 UTC ]
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Book Deals: Week of October 7, 2024

Bestselling author Jean Kwok sells a three-book romantasy series to Putnam, Saga Press takes two books from acclaimed Korean writer Kim Choyeop, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-04 04:00:00 UTC ]
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Majority of UK children’s books with Black main characters written by white authors, study finds

Report finds that books with main characters from minority ethnicities or who are disabled or neurodivergent are written by those who do not share the protagonist’s identityMore than half of children’s books with marginalised main characters are by writers and illustrators who do not share their... Continue reading at The Guardian

[ The Guardian | 2024-10-03 17:10:48 UTC ]
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In Arkansas, Book Banners Dealt Another Legal Setback

A federal judge has ordered the Crawford County Public Library in Arkansas to stop segregating books with LGBTQ themes into special “social sections,” finding that the policy “was motivated in substantial part by a desire to impede users’ access." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
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Black British Book festival founder criticises lack of diversity in publishing

Increasing number of black authors forced to self-publish or promote work on social media, says Selina BrownThe founder of a book festival celebrating black authors has said they are “forced” to pave their own way into the publishing world because of a lack of diversity within the... Continue reading at The Guardian

[ The Guardian | 2024-10-02 16:06:33 UTC ]
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The Best Children’s Book Deals of the Day for October 2, 2024

Mythical beasts, horror stories from R.L. Stine, a Charlie Brown collection, and more of today's best kids' book deals. Continue reading at Book Riot

[ Book Riot | 2024-10-02 14:40:00 UTC ]
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The week's bestselling books, Oct. 6

The Southern California Independent Bookstore Bestsellers list for Sunday, Oct. 6, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-10-02 13:00:56 UTC ]
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Agents Speak on the State of BIPOC Representation in Christian Books

In the aftermath of the murder of George Floyd and the racial reckoning that followed, BIPOC literary agents expressed optimism and noted a "significant increase in interest—and deals—with Christian publishers.” But with the passage of time, agents are now moderating their outlook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-02 04:00:00 UTC ]
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Reading the Tea Leaves at Book Manufacturing Mastered

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[ Publishers Weekly | 2024-10-02 04:00:00 UTC ]
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New Hardcover and Paperback Books On Sale Today for 50% Off for Amazon Prime Members

These new hardcovers and paperbacks are on sale for 50% off or more as Prime Day Early Deals. Continue reading at Book Riot

[ Book Riot | 2024-10-01 15:02:37 UTC ]
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The US National Book Awards’ 2024 Shortlists

The United States' National Book Foundation releases its 2024 slate of five shortlists for the 75th National Book Awards cycle. The post The US National Book Awards’ 2024 Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-01 14:33:15 UTC ]
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Salman Rushdie and Miranda July among National Book award finalists

This year’s contenders for the main prizes also include Percival Everett, Hisham Matar and Kaveh AkbarSalman Rushdie, Miranda July and Percival Everett are among this year’s finalists for the National Book awards.Rushdie, who is receiving his first nomination, is competing in the non-fiction... Continue reading at The Guardian

[ The Guardian | 2024-10-01 14:15:10 UTC ]
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2024 National Book Award Finalists Are Named

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[ The New York Times | 2024-10-01 14:00:07 UTC ]
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Witchcraft! Ross Gay! Sonic Youth! Bryan Washington! 27 new books out in paperback this October.

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[ Literrary Hub | 2024-10-01 08:53:49 UTC ]
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Religion Book Deals: Oct. 2, 2024

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[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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Religion & Spirituality Books On-Sale Calendar: September/October 2024

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[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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2024 National Book Award Shortlists Announced

The National Book Foundation has announced the 2024 National Book Award shortlists. The winners in each of the five categories will be announced at an awards ceremony on November 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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