Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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July Religion Bestsellers: Self-Published Authors Take Over, Wanda Brunstetter Stays #1

For the first time, a pair of self-published authors, Aaron and Jennifer Smith, took two spots on PW’s Religion Nonfiction Bestsellers list. Plus, Wanda Brunstetter topped the fiction list with the latest installment of her Amish Milionaire series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-10 00:00:00 UTC ]
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Explosive sales for latest 'Harry Potter' tale: 2 million and counting

Harry Potter's appeal continues, with huge sales numbers coming out from the release of 'Harry Potter and the Cursed Child,' a book version of the script used in the West End play. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-08-04 00:00:00 UTC ]
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Trends: Sourcebooks Expands Book Personalization to Business Titles

Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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International Editors Observe Trends in the German Book Market

Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Sales Propel Latest Potter Book In Face of Mixed Reviews

In spite of tepid critical reaction to 'Harry Potter and the Cursed Child: Parts One and Two,' which became available to the public at precisely 12:01 a.m. on July 31, the book seems to have hit its high sales performance expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Best of the week: Live video is taking the conventions by storm

The conventions weren't just live, they were virtual. ABC News, CNN and The Huffington Post all published VR and 360-degree videos to give viewers a more immersive snapshot. Also on the topic of video, Insider editor-in-chief Nicholas Carlson joined us on this week’s episode of the Digiday... Continue reading at Digiday

[ Digiday | 2016-07-29 00:00:00 UTC ]
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Manga at Comic-Con 2016: Pokemon, Titans, Sci-Fi Take Charge

Manga and anime aren't the main focus of Comic-Con, but the show featured an abundance of Japanese pop culture for manga and anime fans including a visit by the Pokemon manga creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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The Major Licensing Trends of 2016

Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Hodder to revamp Dorothy L Sayers' crime list

Hodder & Stoughton is reissuing Dorothy L Sayers’ classic mystery fiction, complete with new covers and new introductions, to "recruit readers new and old" to the series. Continue reading at The Bookseller

[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Live video takes center stage at the presidential conventions

Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at Digiday

[ Digiday | 2016-07-19 00:00:00 UTC ]
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Fisher takes on policy role at IPG

Richard Fisher, former managing director of academic publishing at Cambridge University, is to take on a new policy role with the Independent Publishers Guild (IPG). Continue reading at The Bookseller

[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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Spain’s Publishers Take Stock of Their Industry’s Health

Book industry statistics in Spain show a market still in trouble, despite some signs of growth. Publishers are focusing on relatively healthy export sales to boost revenue. The post Spain’s Publishers Take Stock of Their Industry’s Health appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-15 00:00:00 UTC ]
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New Pokémon Game Takes Bookstores By Storm

The sudden popularity of the smartphone video game Pokémon Go is sending people into bookstores and, in some cases, driving up sales at those stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Jessica Kingsley takes on Vala Publishing's list

Independent Jessica Kingsley Publishers has acquired the list of co-operative Vala Publishing, as the publishing house is "set to close". Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Trends in Man Booker Winners: Male and Middle-Aged in Third Person

Rated at a suitable reading-difficulty level in the seventh year of school, Man Booker Prize winning titles are seen in an interactive filtering grid to have authors who are an average age of 49. The post Trends in Man Booker Winners: Male and Middle-Aged in Third Person appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-07 00:00:00 UTC ]
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Comic book artist turned wrestler Michel Mulipola takes workshops at Te Oro

 A comic-artist-by-day come super-villain-wrestler-by-night has been helping inspire the youth of Auckland. Continue reading at Stuff

[ Stuff | 2016-07-07 00:00:00 UTC ]
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iBooks Bestsellers: Clinton Book Takes Top Spot

Gary J. Byrne's political exposé of the Clintons, 'Crisis of Character,' rocketed to the top of the iBooks Bestseller list for the week ended July 3, while Holocaust survivor Elie Wiesel's 'Night' took the #5 slot, following the author's death on July 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-06 00:00:00 UTC ]
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Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers

The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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iBooks Bestsellers: 'Foreign Agent' Takes Over

Brad Thor's 'Foreign Agent,' the author's latest in his Scot Horvath thriller series, kept its top slot on the iBooks U.S. bestsellers list for the week ended June 26. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-29 00:00:00 UTC ]
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