Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
News tagged with: #ad formats

Other news stories related to: "Viewability Trend Takes Spotlight in GQ.com's Latest Revamp"


A Leader in Canadian Writing Takes Stock of Self-Publishing

Authors, traditionally published and self-published, need to adapt to stay viable, says Merilyn Simonds, former chief of The Writers' Union of Canada. The post A Leader in Canadian Writing Takes Stock of Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditionally published #self-publishing appeared


Gary Younge | 'It didn't take any special powers...anybody could've done this'

The Guardian’s editor-at-large, Gary Younge, investigates the prevalence of guns on the streets of America and the high price that is often paid by the country’s underprivileged children. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high price #special powers #gary younge


Latest Ukrainian Ban of Russian Book Imports Under Consideration

Reports say the ban proposed to Ukraine's parliament members would require a book from Russia to have permission from a special public commission to be imported. The post Latest Ukrainian Ban of Russian Book Imports Under Consideration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-26 00:00:00 UTC ]
More news stories like this |


Amazon takes aim at Shutterfly with photo printing service

Photo printing is the latest addition to Amazon's slate of services and that's not great news for the likes of Shutterfly. Amazon Prints outputs snapshots for as little as 9 cents each and offers photo books starting at $20. What's more, options like... Continue reading at Engadget

[ Engadget | 2016-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #great news #latest addition


Spotlight on Ryuho Okawa’s ‘The Laws of Justice’

Ryuho Okawa’s new book, The Laws of Justice, could not have come at a more appropriate moment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this |


German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major part


Digital Trends found a highly profitable niche among tech review sites without relying on Facebook

Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve identified #$120 million #digital trends #facebook appeared


Jo Malone urges bookshops to 'take risks'

Beauty entrepreneur Jo Malone has urged bookshops to “take risks” in order to prosper in these “strange” times. Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this |


Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian market


News Corp takes publishing lessons from its own right-leaning Heat Street

Four months after News Corp launched Heat Street, the right-leaning upstart is reaching 5 million uniques and has become something of a model for its other publications such as The Wall Street Journal and Marketwatch and future digital launches. “That’s a first for a startup to have that kind of... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this |


August Religion Bestsellers: ‘Uninvited’ Takes #1; Amish Millionaire Series Finishes Strong

Lysa TerKeurst’s ‘Uninvited’ sold nearly 100,000 copies in August and took #1 on our Religion Nonfiction list. Plus, Wanda Brunstetter topped Fiction with the final installment of her Amish Millionaire series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #final installment #lysa terkeurst #takes #1


Colour fiction titles 'next big trend' for PRH Children's

Penguin Random House Children’s is launching a new range of colour fiction books after acquiring titles by Judd Winick, Victoria Jamieson and Terri Lebnenson. Continue reading at The Bookseller

[ The Bookseller | 2016-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #acquiring titles #prh children


Books continue to buck national retail sales trend

Books continue to buck the national retail trend, with sales up 8.9% year-on-year in volume in August in comparison to the year before, where total UK retail sales were down 0.9% in the same period. Continue reading at The Bookseller

[ The Bookseller | 2016-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #9% year-on-year


Under Pamela Paul, a New Books Desk Takes Shape at the 'Times'

The 'New York Times Book Review' editor, now overseeing all of the paper's books and publishing coverage, lays out what readers can expect to change—and to stay the same. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing coverage #pamela paul


RSL takes on £10k Encore Award

The Royal Society of Literature is adding the Encore Award, a £10,000 prize for the best second novel of the year, to its portfolio of literary awards and prizes. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary awards #encore award #royal society


Bookshops buck Bank Holiday weekend spending trend

Footfall at shops across the UK fell over the Bank Holiday weekend, but several independent bookshops have reported an increase in sales, with more visitors than usual. Continue reading at The Bookseller

[ The Bookseller | 2016-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookshops #uk fell


School & Library Spotlight: All Our Coverage

We check in with the school and library scenes for fall 2016, with features on graphic novels, how teachers start the school year and engender lifelong reading habits, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novels #school year


Roald Dahl: back in the spotlight

Steven Spielberg’s new film adaptation of a Roald Dahl story has Dahl being remembered as a children's book author with a dark sense of humor. But his stories for adults are typically more macabre.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book author #film adaptation #steven spielberg #roald dahl


Well, That Didn’t Take Long: AdBlock Plus Has a Workaround for Facebook's Restrictions

Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek

[ AdWeek | 2016-08-12 00:00:00 UTC ]
More news stories like this |


Digital Media Vet Takes Over at Recorded Books

Tom MacIsaac took the helm of the audiobook publisher and distributor in late June, succeeding Rich Fresse. MacIsaac was CEO of Verve Mobile from 2010 to 2015, where he expanded the company's mobile and advertising capabilities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #late june #audiobook publisher #recorded books