Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They decided, this is SXSW, [so] we're going... Continue reading at 'AdWeek'
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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Ian Nathan’s Inside the Magic: The Making of Fantastic Beasts and Where to Find Them (HarperCollins) has soared into the UK Official Top 50 number one spot, displacing Mary Berry Everyday (BBC) atop both the overall and Hardback Non-Fiction charts. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
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Foyles has launched its new smart home controller range: the ColonTM and SemicolonTM. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Group plays down significance of information stumbled upon by staff union, but agrees to consult further with MEAAFairfax Media is planning another restructure of the Age and Sydney Morning Herald newsrooms, according to a secret document discovered by the staff union.However, the publisher has... Continue reading at The Guardian
[ The Guardian | 2017-03-31 00:00:00 UTC ]
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For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina,... Continue reading at Fast Company
[ Fast Company | 2017-03-29 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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The Royal Society of Literature has elected Marina Warner as its first female president. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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Rosamund de la Hey talks to Lisa Campbell about her journey into bookselling and her plans as president of the Booksellers Association. Continue reading at The Bookseller
[ The Bookseller | 2017-03-11 00:00:00 UTC ]
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Riot Communications m.d. and co-founder Preena Gadher reveals a non-book campaign that has caught her eye recently. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Pan Macmillan is publishing a book by anonymous legal blogger the Secret Barrister following a five-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Uber Chief Executive Travis Kalanick has apologized, saying he admits he needs “leadership help,” after a video showed him berating one of the company’s drivers. The dashcam video obtained by Bloomberg News and released Tuesday shows Kalanick arguing with driver Fawzi Kamel over Uber’s fares,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-02 00:00:00 UTC ]
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The publishing giant plans to produce six to eight short videos a day for Facebook, Instagram, Snapchat and Twitter with its first social-only launch, Well Done. The post Time Inc. is hungry for social food videos, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Amazon, best known for demolishing the bookstore industry by selling books online, celebrated the opening of its first physical bookstore in the state. The Amazon Books at the Legacy Place shopping center in Dedham is the e-commerce giant's fourth physical store. The other three are in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-03-01 00:00:00 UTC ]
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Once known for its beauty tips, Teen Vogue has become a powerful critic of the Trump administration. What’s behind its transformation?Charlie Knoles is a 39-year-old meditation coach and father based in California. He reads Politico, ProPublica and the Wall Street Journal, and posts on Facebook... Continue reading at The Guardian
[ The Guardian | 2017-02-25 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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