Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They decided, this is SXSW, [so] we're going... Continue reading at 'AdWeek'
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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You will not read many author interviews or book reviews on this blog unless a book is something special. Jonathan Abrams’ “All the Pieces Matter: The Inside Story of The Wire” is something special. Abrams, a senior writer who who covers the NBA for Bleacher Report, is a superb sports reporter.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-02-19 00:00:00 UTC ]
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A little over a month after a water pipe burst, Ellen Mager of Booktender’s Secret Garden, a children’s specialty bookstore in Doylestown, Pa., has struggled with the uncertainty unleashed at a time when she had hoped to be planning celebrations for the bookstore’s 35th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-11 00:00:00 UTC ]
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Military personal who used the fitness app Strava have unwittingly contributed to revealing the location of secret army bases around the world. Strava published a "heatmap" of global user activity in November, and from this data visualization the location of secret military bases was... Continue reading at Betanews
[ Betanews | 2018-01-29 00:00:00 UTC ]
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While hardly a shock that Google Play has started selling audiobooks, it's a moment to look at aspects of the format's sales-building prominence: the other way of 'reading.' The post Google Play Store Now Selling Audiobooks and Boosting Content on Voice-Activated Devices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-25 00:00:00 UTC ]
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Video has emerged as the undeniable future of programmatic advertising. Find out online publisher and Quantcast Top 30 site Ranker is utilizing video header bidding to get ahead — and stay ahead — of their competitors. Sponsored by AppNexus. The post How video header bidding is opening doors for... Continue reading at Digiday
[ Digiday | 2018-01-23 00:00:00 UTC ]
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Professor Steve Peters, author of The Chimp Paradox (Vermilion, Ebury), is publishing two new science-based books with King’s Road Publishing’s wellbeing imprint Lagom. Continue reading at The Bookseller
[ The Bookseller | 2018-01-20 00:00:00 UTC ]
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Vermilion has signed a neuroscientist to write a book pitched as "a groundbreaking, scientifically-backed successor to The Secret". Continue reading at The Bookseller
[ The Bookseller | 2018-01-20 00:00:00 UTC ]
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Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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Biteback Publishing has acquired a memoir by former White House press secretary Sean Spicer. Continue reading at The Bookseller
[ The Bookseller | 2018-01-13 00:00:00 UTC ]
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Microsoft fittingly released Windows 10 Insider Preview Build 17074 in the late hours of Thursday afternoon. The new build adds Quiet Hours, which will automatically dial down notifications, as well as a host of other improvements such as autofilling forms in Microsoft Edge.As might be expected,... Continue reading at PC World
[ PC World | 2018-01-12 00:00:00 UTC ]
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Among unknowns facing the UK book industry this year, the idea of a Waterstones sale is among the most vexing. There's one point of agreement: Industry players would like managing director James Daunt to stay in place. The post Industry Insiders: What’s Ahead for the UK’s Leading Bookseller... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-12 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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Bloomsbury will release a ‘house edition’ of Harry Potter and the Chamber of Secrets, the second book in the Harry Potter series, in June. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Dunmore wins poetry category, while Jon McGregor takes best novel prize for Reservoir 13 and Gail Honeyman’s bestselling debut Eleanor Oliphant Is Completely Fine lands first novel awardThe poet Helen Dunmore is in the running to become the second posthumous winner of the Costa book of the year... Continue reading at The Guardian
[ The Guardian | 2018-01-03 00:00:00 UTC ]
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Snapchat is looking to get more viewers on its videos by letting publishers post them outside the app.The "Stories Everywhere" video product currently in developmentfirst reported by Cheddar on Wednesdaywould be a way for the company to break out of its insular world and impact the larger... Continue reading at Advertising Age
[ Advertising Age | 2017-12-28 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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Little, Brown is publishing what it calls an inside account of Donald Trump's presidency by journalist Michael Wolff. Continue reading at The Bookseller
[ The Bookseller | 2017-12-21 00:00:00 UTC ]
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In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views... Continue reading at Advertising Age
[ Advertising Age | 2017-12-21 00:00:00 UTC ]
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