The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with:
#critical component
#marketing strategies
Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-house expertise
In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget
[ Engadget | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent scandals
#educational division
#developing products
#high school
#trial run
#internal investigation
HarperCollins is attempting to help readers live out their Fifty Shades of Grey-inspired... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World
[ BBC World | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive books
News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company
[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fast company
#kindle fire
#itunes store
There was plenty of digital activity at this year BookExpo America, starting with the IDPF Digital Book 2012, which emphasized what IDPF executive director Bill McCoy said was the results of the “experimentation” and the “doers.” IDPF featured such “doers” as marketer and publishing maverick... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital activity
Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital world
#mobile app
#web app
For book lovers, the summer is always a busy, exciting season, and this year is no exception. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book lovers
When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paid content
#growing number
#news publishers
Digs, Meredith Video Studios DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek
[ AdWeek | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wasting time
Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content services
NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#printed copies
#free service
A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
More news stories like this |
Lonely Planet is launching two new ebook series, one offering guidance to the enjoyable... Continue reading at The Bookseller
[ The Bookseller | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lonely planet
#ebook series
Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monetize content
#premium content
Marco Polo travel guides, newly launched into the UK market, will be backed with a summer radio... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newly launched
#uk market
Pan Macmillan has acquired a new "engaging and accessible guide to wine" based on the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#pan macmillan
The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
More news stories like this |
After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#content offerings