The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Penguin is to release a series of audio study guides to accompany key English literature A-level texts. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 19:08:23 UTC ]
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Singer Tina Turner has written a guide to life using Buddhist principles, to be published by HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-08-06 23:03:55 UTC ]
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A brief guide to the evolution of comic book art styles, from the early days of comic strips to present day. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:35:00 UTC ]
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Century will publish Five Minute Therapy by Sarah Crosby, a.k.a. Instagrammer @TheMindGeek, in December 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-07-31 06:12:14 UTC ]
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W&N has acquired "a toolkit for understanding numbers in the media" by cousins Tom and David Chivers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 20:45:17 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Penguin Business will publish The Business Survival Kit by Byron Cole and Bianca Miller-Cole. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 12:02:42 UTC ]
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Looking for book club questions and a reading guide for THE IMMORTALISTS by Chloe Benjamin?We've got your next meeting covered. Continue reading at Book Riot
[ Book Riot | 2020-07-23 10:34:11 UTC ]
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Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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#rigorous eye
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#delayed gratification
#easy-to-digest showcase
#highly effective
#paid subscriber
Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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#sunday mornings
#in-depth features
#subscriber lists
#significant amount
#workflow challenges
#concerted effort
#balancing act
#ground rules
#promotional messaging
#rigorous eye
#pretty limited
#delayed gratification
#easy-to-digest showcase
#highly effective
#paid subscriber
Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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We've got plot summary, themes, and ELEANOR OLIPHANT IS COMPLETELY FINE book club questions for this popular book club title. Continue reading at Book Riot
[ Book Riot | 2020-07-20 10:34:18 UTC ]
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Fourth Estate has bought journalist Lorraine Candy's first book, a “candid, helpful and hilarious” guide to the many unexpected challenges of mothering teenage girls. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 16:51:35 UTC ]
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#fourth estate
Wildfire has won a seven-way auction for "an inspiring, thought-provoking and moving" book that, exploring human desire, takes the reader behind the closed doors of a therapy session. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 06:45:30 UTC ]
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Michael O’Mara Books will publish Breathe Out: A Creative Guide to Happiness for Teen Minds in association with mental health charity Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 13:34:05 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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H. G. Wells helped pioneer science fiction with his 1898 book The War of the Worlds. Many iterations later, it still scares and fascinates us. Continue reading at The Conversation
[ The Conversation | 2020-07-06 19:54:21 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Coronet is publishing an "honest and practical" guide to educating your children at home by Nadia Sawalha of "Loose Women" and her husband Mark Adderley. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 14:37:32 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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