Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Other news stories related to: "Video: A Tactical Guide to Content"


Vermilion will publish Alison Perry's guide to having twins

Ebury imprint Vermilion has acquired blogger Alison Perry's guide to raising twins titled OMG It’s Twins! Get Your Twins To Their First Birthday Without Losing Your Mind. Continue reading at The Bookseller

[ The Bookseller | 2020-06-01 15:03:53 UTC ]
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Ivy Pochoda quarantines with Cormac McCarthy, Dr. Seuss and gymnastics videos

In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
More news stories like this | All news stories tagged with: #dr. seuss #cormac mccarthy


In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #premium content #year ahead


Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Walker acquires YouTuber Nikki Lilly's motivational life guide

Walker books will publish Nikki Lilly's Come on Life: Highs, Lows and How to Live Your Best Teen Life.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-17 16:39:01 UTC ]
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THE NICKEL BOYS Book Club Questions and Reading Guide

Check out our THE NICKEL BOYS book club questions and discussion summary to help you prepare for your next book club discussion. Continue reading at Book Riot

[ Book Riot | 2020-05-11 10:35:51 UTC ]
More news stories like this | All news stories tagged with: #book club #reading guide


Joanne Harris to publish lockdown writing guide with September

September Publishing is to release a new guide to writing by Chocolat creator Joanne Harris. Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 05:14:14 UTC ]
More news stories like this | All news stories tagged with: #joanne harris #september publishing


The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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Souvenir Press pre-empts Syfret's self-help guide

Souvenir Press will publish The Sunny Nihilist by former Vice editor Wendy Syfret. Continue reading at The Bookseller

[ The Bookseller | 2020-04-30 15:51:07 UTC ]
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More Reasons to Move to New Zealand: A Literary Guide

Outside of New Zealand and “world literature” classrooms, New Zealand literature is not widely known. Aside from a few big-name writers of the earlier 20th century (think Katherine Mansfield) and a handful of international literary award winners (such as Booker Prize winner Eleanor Catton), the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-29 08:49:21 UTC ]
More news stories like this | All news stories tagged with: #literary award #katherine mansfield


Quercus commissions spoof guide for our 'new normal' times

Quercus has acquired Instructions for the British People During the Emergency, authored by Jason Hazeley, who co-wrote the Ladybird Books for Grown-ups series, and comedy writer and actor Nico Tatarowicz. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 03:59:00 UTC ]
More news stories like this | All news stories tagged with: #grown-ups series #british people


No-prorogation justice Lady Hale to publish memoir and guide to the law

Judge famous for ruling against Boris Johnson will recount how ‘a little girl from North Yorkshire became the most senior judge in the UK’ Lady Hale, who presided over the momentous decision to rule Boris Johnson’s prorogation of parliament unlawful, is set to write her memoirs, of how “a little... Continue reading at The Guardian

[ The Guardian | 2020-04-23 14:06:04 UTC ]
More news stories like this | All news stories tagged with: #memoir #penguin random house #bodley head #supreme court #united kingdom #lady hale #north yorkshire #boris johnson


Hodder acquires behavioural economist's decision-making guides

Hodder & Stoughton has acquired two works from behavioural economist Dr Sheheryar Banuri about making decisions. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 01:52:13 UTC ]
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David Fickling to rush out neuroscientist's illustrated guide to Covid-19

David Fickling Books is publishing a guide by neuroscientist and science writer Ben Martynoga to "de-mystify the coronavirus for readers of all ages". Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 20:36:37 UTC ]
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How Future Adapted Commerce Content to Drive 1M Transactions in March

Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
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Michelle Obama will read your kids a story by video on Mondays

Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
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Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Your Guide To Free Google Books (And Its Limitations)

This is your guide to discovering free Google books and creating your own Google books library, with both classic and contemporary titles. Continue reading at Book Riot

[ Book Riot | 2020-04-13 10:34:51 UTC ]
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