Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #critical component #marketing strategies

Other Publishing stories related to: 'Video: A Tactical Guide to Content'


Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with: #audio content #tom tivnan #digital publishing


‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt

Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #brazilian publishers #online events #frankfurter buchmesse


Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse

Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
More news stories like this | News stories tagged with: #main focus #frankfurter buchmesse


Smith lands Instagrammer's guide to planning for Ebury

Ebury Press editorial director Emma Smith has acquired Happy Planning, a "practical guide for those who like to prep" from Charlotte Plain, a.k.a. Instagrammer Princess Planning. Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 13:17:37 UTC ]
More news stories like this | News stories tagged with: #practical guide


Headline Home scoops Atkinson's post-natal fitness guide

Headline Home will publish actress and presenter Gemma Atkinson's "realistic and accessible" post-natal fitness guide and cookbook in summer 2021.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 09:41:21 UTC ]
More news stories like this | News stories tagged with: #headline home


Orion Spring to publish holistic psychologist's 'revolutionary' guide to healing

Orion Spring is publishing a book from clinical psychologist Dr Nicole LePera, promising "a revolutionary approach to healing that harnesses the power of the self to produce lasting change".  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 14:49:39 UTC ]
More news stories like this | News stories tagged with: #orion spring


Quadrille adds Excell's gluten-free guide to list

Quadrille has scooped How to Make Anything Gluten-Free, the first of a two-book deal with food blogger Becky Excell. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 13:48:32 UTC ]
More news stories like this |


IDW Names Brustrom to Head New Family Content Division

IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #idw entertainment #focus primarily


Ebury sweeps in for Met Office weather guide

Ebury Press has swept in for “the ultimate guide to our glorious weather” by the Met Office. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 16:16:55 UTC ]
More news stories like this | News stories tagged with: #ebury press #ultimate guide


Daniel Howell writes mental health guide for HQ

YouTube star Daniel Howell is releasing a guide to mental health, You Will Get Through This Night, with HarperCollins imprint HQ. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 20:48:44 UTC ]
More news stories like this | News stories tagged with: #mental health #harpercollins


Orion Spring to publish 'guide to the wildlife of our cities'

Orion Spring will publish journalist Florence Wilkinson's debut Wild City, a non-fiction book that looks at the wildlife in cities.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 19:50:39 UTC ]
More news stories like this | News stories tagged with: #orion spring #non-fiction book


Jeff Tweedy returns to Faber with guide to songwriting

Faber will publish How To Write One Song by Jeff Tweedy of US rock band Wilco in October.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 20:41:03 UTC ]
More news stories like this |


BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
More news stories like this | News stories tagged with: #bumper autumn #booksellers association


DK to publish entrepreneurs' guide to navigating racial bias in the workplace

DK is publishing a business book exploring "the unavoidable truths about racial bias in the working world", called Twice As Hard: Navigating Black Stereotypes and Creating Space for Success, by Raphael and Opeyemi Sofoluke. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 22:13:29 UTC ]
More news stories like this | News stories tagged with: #racial bias #creating space


'Guided journal' to accompany Me and White Supremacy

Quercus has acquired Me and White Supremacy: A Guided Journal by Layla F Saad, intended to be an "official companion" to the original helping readers to recognise their privilege and combat racism. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 03:33:55 UTC ]
More news stories like this | News stories tagged with: #guided journal #white supremacy #official companion #combat racism


Welbeck Children's bags vegan guide for younger readers

Welbeck Children’s has scooped Be More Vegan by food blogger, chef and author Niki Webster – a "young person’s guide to being more plant-based". Continue reading at The Bookseller

[ The Bookseller | 2020-08-23 20:03:38 UTC ]
More news stories like this | News stories tagged with: #welbeck children #younger readers #young person


Pavilion to publish nutritionist's vegan guide

Pavilion Books will publish Azmina Govindji’s latest book Vegan Savvy: The Expert's Guide to Nutrition on a Plant-Based Diet. Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 12:57:19 UTC ]
More news stories like this | News stories tagged with: #pavilion books


Audible signs Bell's guide to thriving

Audible has signed an “inspirational” nine-step guide to uncovering inner resilience from former lawyer and judge Emma J Bell. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 18:53:05 UTC ]
More news stories like this |


US publishing bodies protest against Amazon tactics

Key trade bodies in the US – the Association of American Publishers, the Authors Guild and the American Booksellers Association – have sent a letter to Capitol Hill to protest against "anti-competitive tactics" which they say give Amazon "extraordinary" market dominance in the digital books market. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 13:53:48 UTC ]
More news stories like this | News stories tagged with: #american publishers #capitol hill #market dominance #digital books #american booksellers association


Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year

The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
More news stories like this | News stories tagged with: #year appeared #digital marketing #book of the year