The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget
[ Engadget | 2021-02-17 18:42:24 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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First published in 1865, Lewis Carroll's children's book has never been out of print. It continues to appeal to adults who prefer childhood. Continue reading at The Conversation
[ The Conversation | 2021-02-16 18:52:59 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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#literary world
CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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'The Access Guide to the Black Comic Book Community 2020-2021', is the first in a series of reference works that will showcase creators of color who released books in 2020 as well as industry institutions and events that spotlight their works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Atlantic Books has acquired I Heart Politics: Why Fandom Explains What's Really Going On, Phoenix C S Andrews’ "dazzlingly original" guide to fandom in politics. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 03:40:54 UTC ]
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Hachette Children’s Group has secured the rights to My Period: Find Your Flow and Feel Period Positive!, the "one-stop positive guide to getting your period" from author and journalist Milli Hill. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 11:34:50 UTC ]
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HarperCollins has acquired Fit For Purpose by NHS general practitioner Dr Richard Pile. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 16:59:43 UTC ]
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British Library Publishing is to bring forward the publication of a sea shanty guide, due to overwhelming interest on Twitter and TikTok. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 00:28:06 UTC ]
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#bring forward
Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 22:23:11 UTC ]
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“Gone to the Woods” is a memoir so rife with childhood trauma he wrote it in the third person. Continue reading at The New York Times
[ The New York Times | 2021-01-09 08:01:28 UTC ]
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Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Anthologies like “The Big Book of Modern Fantasy” cover a lot of ground. Illustrated books like “Flyway” offer something special. Continue reading at The Washington Post
[ The Washington Post | 2020-12-07 14:00:00 UTC ]
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#science fiction
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Our critic’s picks include a new edition of “Chitty Chitty Bang Bang” and a biography of Whistler. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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#hidden gems