Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Up to 18 roles at Random House Children’s Publishers (RHCP) are at risk of redundancy,... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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Michael Tamblyn, chief content officer at ebook retailer Kobo and a member of the Kobo founding executive team, has been named president in addition to his duties as the company’s chief content officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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The National Book Foundation, which oversees the National Book Awards, has announced the judges for the 2014 awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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The 47-year-old San Francisco store behind California Bookstore Day is this year's winner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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McGraw Hill Professional's Keith Fox will be joining Phaidon Press as chief executive officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
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In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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The Newspaper Association of America on Tuesday elected Robert Dickey, president of Gannett Co.’s U.S. Community Publishing division, as its next chairman. Dickey will succeed Robert Nutting, president and CEO of Wheeling, W.Va.-based O ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-19 00:00:00 UTC ]
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More than 200 – from JK Rowling to Rowan Williams – feature in Hacked Off ad supporting watchdog rejected by publishersMore than 200 leading figures from the arts and academia, including writers, film-makers, actors, comics and broadcasters, have signed a declaration of support for a system of... Continue reading at The Guardian
[ The Guardian | 2014-03-18 00:00:00 UTC ]
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Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Novelist Eleanor Catton and her editor Max Porter's alliance shows how much more than wielding a blade goes into this relationshipHenry James called editing "the butchers' trade". But he also said, "I glory in the piling up of complications of every sort," so you can see how the old anglophile... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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The awards will be presented on April 24 at the the New School in New York City, in a ceremony free and open to the public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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The Hachette Book Group has appointed Crown Archetype editor-in-chief Mauro DiPreta v-p and publisher of Hachette Books, a new division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Consultation has begun on over 20 roles at Constable & Robinson as the independent publisher... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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