In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice and G/O Media has been to lean into private […] Continue reading at 'Columbia Journalism Review'
[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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A translation:The right-wing protesters in Charlottesville raised their arms to the Nazi black, and the American president has not distanced himself from this gesture or from the mindset of the people. On the contrary, Donald Trump had seen in some of them "fine people." With this attitude, he... Continue reading at Advertising Age
[ Advertising Age | 2017-08-25 00:00:00 UTC ]
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The Belgium-French group Media Participations is the largest comic book publisher in Europe with roughly 1,000 overall new titles per year including 600 bandes dessinées (comics) and annual sales of 25 million volumes including 15 million comic books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Rushed into print after the US president said there were ‘fine people on both sides’ of the Charlottesville clashes, Mark Bray’s guide provides tactics for those hoping to ‘defeat the resurgent far right’When US president Donald Trump drew a parallel between the far-right protestors in... Continue reading at The Guardian
[ The Guardian | 2017-08-22 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Amazon had $5bn (£3.8bn) wiped off its stock market valuation after the US president Donald Trump hit out at the e-commerce giant for doing “great damage to tax paying retailers” in a tweet. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Across the U.S. today, various publications are relaying to their readers some pressing news: they've been sold. Morris Publishing Group, a part of Morris Communications Co., has been purchased by New York-based New Media Investment Group. This means that the Savannah Morning News, the Topeka... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
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Streaming giant aims to copy Marvel owner Disney’s superhero strategy with Millarworld, its first ever acquisitionNetflix has made its first acquisition, buying the Glasgow-based comic book company behind Kick-Ass and Kingsman, as it looks to imitate Marvel-owner Disney’s superhero... Continue reading at The Guardian
[ The Guardian | 2017-08-07 00:00:00 UTC ]
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Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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Perhaps it was because today is the last hurrah before A-listers head off to the beach and the mountains to escape summer's dog days. Whatever the reason, Michael's was jumping today. I was joined by CNN's Alisyn Camerota, whose new book Amanda Wakes Up was released July 25. I read it in three... Continue reading at AdWeek
[ AdWeek | 2017-08-03 00:00:00 UTC ]
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The former FBI director, sacked in wake of clash with the US president, promises insights into the ‘highest-stakes situations’ of his careerThe former FBI director James Comey has signed a $2m (£1.5m) deal for a book about leadership and decision-making that will draw on his career in... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Susie Nicklin reflects on an action-packed and shapeshifting 18 months for MILD. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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