Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five roles.  These roles will work across fiction, brands and licensing, picturebooks, pre-school and non-fiction.  Previously there were two marketing teams made up of seven roles working across the separate books divisions.”   Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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The Steve Jobs Archive releases e-book chronicling the Apple co-founder's life in his own words

Populated with photographs, emails, speeches and interviews, "Make Something Wonderful" is a chronological exploration of the life of Steve Jobs. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-04-12 22:11:45 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Steve Jobs, Jef Raskin, and the first great war for your thumbs

The author of the forthcoming book ‘Shift Happens’ looks at some brilliant, idiosyncratic—and often ill-fated—gambits to transform computer input. We all know the story of the Thumb Wars of the 2000s: the skirmish between BlackBerry, iPhone, and Android over the control of the newest and most... Continue reading at Fast Company

[ Fast Company | 2023-03-06 09:00:00 UTC ]
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Barnes & Noble to Overhaul Membership Program, Cut Free Educator Program

"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot

[ Book Riot | 2023-03-01 12:57:36 UTC ]
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At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
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Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
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News Corp cuts driven by Murdoch’s mission to prop up news assets

Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian

[ The Guardian | 2023-02-10 16:37:18 UTC ]
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China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
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NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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HarperCollins Is Cutting 5% of Its North American Workforce

The publisher, which has been embroiled in a labor standoff since November, will lay off 5% of its North American staff by June 30, the end of its current fiscal. CEO Brian Murray said the company was facing lagging demand and “unprecedented supply chain and inflationary pressures." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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Italy’s Book Market Up 13.3 Percent Over 2019

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[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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New Year, New You: Major Book Biz Job Changes This Week

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[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
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German Book Market in 2022: Sales Down 2.1 Percent

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[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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January 6th Titles Hit the Market

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[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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