Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad campaigns are unusual among the major social networks, at least ones outside their own walls. Facebook has conspicuously advertised new products and marketing initiatives -- such as the Android phone takeover app Facebook Home and, more recently, the personal "Look Back" video that users can generate to to mark the social network's 10-year anniversary -- on Facebook itself, but not on other publishers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
Kenan Orhan’s debut, I Am My Country, feels like much more than just a book of imaginative short stories set in and around the author’s ancestral homeland of Turkey. The powerful collection could be said to comprise a series of real “small rebellions” — enacted by its characters, prose, and the... Continue reading at Electric Literature
[ Electric Literature | 2023-06-13 11:01:00 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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By acquiring the Washington, D.C.–based literary agency, WME signals a deepening focus on literary talent and specifically nonfiction, as well as a physical expansion into the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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AMC Entertainment’s streaming service is migrating its users to Vudu. The companies announced today that Vudu is “the official new streaming platform for consumers of AMC Theatres on Demand.”AMC launched its on-demand streaming service in 2019, and its popularity surged during pandemic-era... Continue reading at Engadget
[ Engadget | 2023-06-01 14:00:33 UTC ]
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Meta has long been rumored to be building a platform to rival Twitter. After months of speculation, there are finally some details on how it might turn out, according to digital media marketing expert Lia Haberman, who has heard about the app through content creators approached by Meta.Haberman... Continue reading at Engadget
[ Engadget | 2023-05-22 11:15:43 UTC ]
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Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget
[ Engadget | 2023-05-19 18:16:25 UTC ]
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In 'Yellowface,' R. F. Kuang has traded in fantasy fiction for a wild satire on literary scandals over appropriation and plagiarism. How and why she did it. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-15 13:00:29 UTC ]
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Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Following Maggie Tokuda-Hall's response to a troubling editorial request from Scholastic's Rising Voices Library, Candlewick is expediting a reprint of Maggie Tokuda-Hall's 'Love in the Library' and will promote the ebook alongside Freedom to Learn's National Day of Action. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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In this excerpt from ‘Gunflight,’ Ryan Busse, a former firearms exec turned gun-safety activist, explores the industry’s response to America’s first high-profile school shooting, and the shift to today’s radicalized gun landscape. Ryan Busse is a former firearms executive who spent 25 years at... Continue reading at Fast Company
[ Fast Company | 2023-04-26 05:00:00 UTC ]
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BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
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'The Fitful Sleep of Immigrants' began as a memoir about Orlando Ortega-Medina's exile from a homophobic U.S. How it became an immigration thriller instead Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-18 13:00:23 UTC ]
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Last week, Twitter said it would start winding down the legacy verified program on April 1st, but over the weekend, that didn't happen, because (according to The Washington Post) unverifying users is a painstaking manual process. Meanwhile, another report indicated around 10,000 of the... Continue reading at Engadget
[ Engadget | 2023-04-04 11:15:47 UTC ]
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Arcadia Publishing continues to build on its presence in the local nonfiction and regional history market with the purchase of Applewood Books, the Carlisle, Mass.–based publisher with a backlist of 2,500 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian
[ The Guardian | 2023-04-01 17:00:01 UTC ]
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The romance and women’s fiction specialist, with a 250-book backlist, was purchased for and undisclosed sum by the largest independent publisher of e-books in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
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As you may recall, back in January of 2022, after much speculation and an industrywide manhunt, a Tom Ripley-esque rights coordinator by the name of Filippo Bernardini was arrested at JFK airport for the extremely strange crime of impersonating literary agents and book publishers. Between 2016... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-13 17:20:57 UTC ]
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Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
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Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-03-07 03:08:44 UTC ]
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The steady pace of acquisitions in the printing world continued this week with the announcements of CJK Group's purchase of McNaughton & Gunn and BR Printers' acquisition of JP Graphics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-02 05:00:00 UTC ]
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