Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad campaigns are unusual among the major social networks, at least ones outside their own walls. Facebook has conspicuously advertised new products and marketing initiatives -- such as the Android phone takeover app Facebook Home and, more recently, the personal "Look Back" video that users can generate to to mark the social network's 10-year anniversary -- on Facebook itself, but not on other publishers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad strategy
Fans of Rupert Murdoch's musings on Twitter can now share his thoughts with their friends this festive season. No, the Times isn't publishing a Christmas supplement compiling its owner's thoughts – New York artist Michelle Vaughan has produced letterpress cards featuring a selection of his... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#choice words
#phone hacking
#status quo
Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical:... Continue reading at Fast Company
[ Fast Company | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content curation
#credit cards
#follow suit
Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter users
#email address
Just two weeks after announcing a $50 million dollar round of funding, mobile news reader Flipboard revealed growth numbers that may explain investors' eagerness to get behind it.The company now claims 90 million users, a jump from the 85 million Flipboard CEO Mike McCue confirmed early last... Continue reading at Advertising Age
[ Advertising Age | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company announced
#months ago
#traditional publishers
#vanity fair
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$736 million
#publishing platform
#video service
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic buying
#ad business
#automated fashion
#native advertising
BookVibe allows users to search their tweets and extract the books that are being discussed by the people they follow on Twitter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
More news stories like this |
Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in... Continue reading at Fast Company
[ Fast Company | 2013-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dominant player
#social feeds
#fast company
If we are fortunate, then this past week may come to be seen as a turning point: the victory of president-elect Joe Biden; the announcement of a potential vaccine; the lifting of the most severe Covid-19 restrictions in Wales; and the moment at which the industry found its voice and declared... Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 20:45:59 UTC ]
More news stories like this | News stories tagged with:
#past week
#turning point
In two moves announced within days of each other, new consolidation can be seen in both nonfiction and in distribution and manufacturing services in publishing. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Leaver: ‘An Excellent Springboard’ ormer Quarto CEO Marcus Leaver and Mark Smith... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark smith
#porter anderson
#joined forces
#carlton books
In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek
[ AdWeek | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#making major
Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company
[ Fast Company | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#breaking news
The purchase of children's publisher Dry Climate, best known for its alphabetical books spotlighting cities, states, and regions across the U.S., is the latest in a string of acquisitions made by the regional books publisher Arcadia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#books publisher
#children's publisher
'Our shared goal is to expand the audience for our authors and their books,' says S&S CEO Jonathan Karp in announcing the VBK acquisition. The post Simon & Schuster To Acquire the Netherlands’ VBK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-06 21:39:31 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#schuster
S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#schuster
The books will be released sequentially, starting with Harry Potter and the Philosopher’s Stone, with a full cast of yet-to-be-named actors and a ‘groundbreaking new soundscape’New audiobooks of all seven titles in JK Rowling’s Harry Potter series will be released exclusively on Audible in late... Continue reading at The Guardian
[ The Guardian | 2024-04-25 16:37:29 UTC ]
More news stories like this | News stories tagged with:
#amazon-owned audible
#full cast
#jk rowling
#iconic stories
#joint statement
#pottermore publishing
#ebook publisher
#stephen fry
#sit alongside
#harry potter
In the event of a lawsuit, the U.S. government would likely argue national security issues. Legislation forcing TikTok’s parent company to sell the video-sharing platform or face a ban in the U.S. received President Joe Biden’s official signoff Wednesday. But the newly minted law could be in... Continue reading at Fast Company
[ Fast Company | 2024-04-25 14:12:32 UTC ]
More news stories like this | News stories tagged with:
#uphill battle
#amendment rights
#expressed concerns
#chinese authorities
#user data
#digital media
Journalist Sasha Vasilyuk’s debut novel Your Presence Is Mandatory is a poignant look at the reverberating effects of war through the story of a Ukrainian World War II veteran’s struggle to hide a damaging secret for the sake of his family. Vasilyuk’s book begins with death—the first chapter... Continue reading at Electric Literature
[ Electric Literature | 2024-04-25 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#debut novel