Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting and retaining media deals because it’s too lucrative for them to give it up.Although Musk plans to diversify Twitter away from advertising, the company will likely struggle to break even this year. Since Twitter generated $1.2 billion in the first quarter of 2022, running 40 percent below that would mean it’s bringing in around $8 million daily (and about $720 million for the quarter). Getting in the black this year will depend on the company’s ability to generate $3 billion in revenue while paying $1.5 billion in annual interest from the debt Musk raised for the purchase.The ad troubles could lead to more cost-cutting. Some big advertisers are reportedly unhappy with Musk’s approach to contact moderation, including reinstating Donald Trump and firing executives in charge of curbing hate speech. Twitter’s workforce has already shrunk by about 75 percent since Musk’s takeover, and it’s easy to imagine more layoffs on the horizon if the bleeding doesn’t stop.However, Twitter can take some consolation in its ability to attract and retain media partners. According to Axios, the platform still has deals with over three dozen media companies, news outlets (including the Wall Street... Continue reading at 'Engadget'

[ Engadget | 2023-01-18 18:54:25 UTC ]
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New PEN America Report Documents 'Scarlet Letter' Effect of Book Bans

PEN America has released "a cumulative data summary" of nearly 6,000 book bans in public schools, finding that shared lists of targeted books by organized political groups have led to books and authors being targeted in multiple communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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Year End: Cambridge University Press Reports Record £1 Billion in Revenue

England's merged Cambridge University Press & and Assessment reports record revenues and numbers of users in 2022-2023. The post Year End: Cambridge University Press Reports Record £1 Billion in Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 20:15:01 UTC ]
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A poignant memoir unfolds the struggle of Cuban Jewish exiles

In “Dwell Time: A Memoir of Art, Exile, and Repair,” Rosa Lowinger writes with compassion about the dislocation her parents experienced after leaving Cuba for the U.S. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-12-05 17:16:16 UTC ]
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Books That Travel: A Report From the 2023 Nairobi International Book Fair

All photos courtesy of e-Kitabu. In 1993, I was a teenager, volunteering to work with street children in Kibera, the largest “slum” on the continent of Africa. I held babies, played hokey-pokey and Swahili versions of patty cake with grade-school kids, fielded requests for money by street... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-04 09:48:58 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
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Penguin Random House Issues a First Diversity Report

PRH's Nihar Malaviya talks of 'an environment where all employees are empowered to grow, succeed, and speak up,' in the US division's first DEI report. The post Penguin Random House Issues a First Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-04 00:09:33 UTC ]
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ALA Report Looks at Millennial, Gen Z Library Usage, Media Habits

The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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Hachette Book Group Reports Third Quarter Revenue Dip

CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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The Messenger Pens AI Partnership to Verify Its Reporting Quality

The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the... Continue reading at AdWeek

[ AdWeek | 2023-10-04 11:00:00 UTC ]
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How the nation's most famous newspaper editor took on Trump and his own reporters

Former Washington Post editor Martin Baron joins the L.A. Times Book Club Oct. 11 to discuss "Collision of Power," his book about Trump, Bezos and the future of journalism. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 13:00:31 UTC ]
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Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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New PEN America Report Finds 33% Jump in School Book Bans

"Amid a growing climate of censorship, school book bans continue to spread through coordinated campaigns by a vocal minority of groups and individual actors and, increasingly, as a result of pressure from state legislation," the report finds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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British Academy Names a Shortlist; Reports on Sales Impact

London's British Academy Book Prize reports on its 2022 winner's sales and rights deals as it releases its 2023 nonfiction shortlist. The post British Academy Names a Shortlist; Reports on Sales Impact appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-12 12:57:48 UTC ]
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Indigo Loses CEO, Reports Sales Drop, Relaunches Website

Peter Ruis has resigned as CEO of Indigo Books & Music, a position he held for a year. The news comes after the retirement of founder Heather Reisman, a boardroom shake-up, and a destructive cyber attack that impacted sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-11 04:00:00 UTC ]
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Adelaide Books Continues to Ignore Author Complaints

Earlier this year, Adelaide Books owner Stevan Nikolic promised the Authors Guild he would act to fix numerous complaints lodged against his company. That promise has mostly gone unfulfilled. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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Library Bomb Threats Continue to Increase: Book Censorship News, August 25, 2023

Seven suburban Chicago public libraries received bomb threats in the last month. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-08-25 10:40:00 UTC ]
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New PEN America Report Documents Surge in ‘Educational Intimidation’ Bills

A new wave of legislation is leading to censorship in schools and libraries by creating a climate of fear and uncertainty for educators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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The Morning After: Twitter hands over Trump’s DMs

Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at Engadget

[ Engadget | 2023-08-17 11:15:13 UTC ]
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Much-hyped biography of Tucker Carlson struggles to sell

Tucker by Chadwick Moore sells just 3,227 copies in first week after publication on 1 August, Publishers Weekly figures revealA much-hyped biography of the former Fox News host Tucker Carlson has struggled to find favour with readers, a leading US publishing authority said, listing just over... Continue reading at The Guardian

[ The Guardian | 2023-08-15 16:05:23 UTC ]
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