Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting and retaining media deals because it’s too lucrative for them to give it up.Although Musk plans to diversify Twitter away from advertising, the company will likely struggle to break even this year. Since Twitter generated $1.2 billion in the first quarter of 2022, running 40 percent below that would mean it’s bringing in around $8 million daily (and about $720 million for the quarter). Getting in the black this year will depend on the company’s ability to generate $3 billion in revenue while paying $1.5 billion in annual interest from the debt Musk raised for the purchase.The ad troubles could lead to more cost-cutting. Some big advertisers are reportedly unhappy with Musk’s approach to contact moderation, including reinstating Donald Trump and firing executives in charge of curbing hate speech. Twitter’s workforce has already shrunk by about 75 percent since Musk’s takeover, and it’s easy to imagine more layoffs on the horizon if the bleeding doesn’t stop.However, Twitter can take some consolation in its ability to attract and retain media partners. According to Axios, the platform still has deals with over three dozen media companies, news outlets (including the Wall Street... Continue reading at 'Engadget'
[ Engadget | 2023-01-18 18:54:25 UTC ]
Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD
[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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Conde Nast Traveler, the glossy travel magazine from Conde Nast, has eliminated about 14 editorial positions, more than half its staff, according to two people with direct knowledge of the matter.The job cuts include five editors, the entire photo desk and the the graphics department, according... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
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Gannett, best known as the newspaper publisher behind USA Today, is making a big bet on TV: It is paying $1.5 billion, and taking on $715 million in debt, to acquire local station owner Belo Corp. If the deal gets regulatory approval, Gannett will nearly double its portfolio of TV stations from... Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews
[ Betanews | 2012-06-22 00:00:00 UTC ]
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The folks at Gannett, the newspaper publisher best known as the people who bring you USA Today, also want to be known for online sports. Here’s another move in that direction: The company’s USA Today Sports Media Group has acquire ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
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The vogue for digital paywalls sweeping the news business has made it all the way to the top: Gannett, the nation’s largest newspaper publisher, is planning to switch over all of its 80 community newspapers to a paid model by the end of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Condé Nast’s much-beloved Domino magazine, which closed in 2009, is making a return to market as a special edition, called Domino Quick Fixes, set to hit newsstands in April. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-08 00:00:00 UTC ]
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It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD
[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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Conde Nast announced today that all 18 of its magazines will soon be available on the Barnes & Noble NOOK Tablet and NOOK Color. Seventeen of those magazines will be available on NOOK by the end of November while Vogue will join the platform in early 2012. Single copies and monthly... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-14 00:00:00 UTC ]
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At its MAX 2011 conference today, Adobe announced it had acquired Typekit, which delivers a cloud-based library of Web fonts to more than 250,000 customers, ranging from individuals to publishers like the New York Times and Conde Nast. Typekit's fonts will be available initially through a... Continue reading at AllThingsD
[ AllThingsD | 2011-10-04 00:00:00 UTC ]
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Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD
[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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Jacquie Duckworth, former associate publisher of Conde Nast's Easy Living, has joined River Publishing as commercial director. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
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