Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting and retaining media deals because it’s too lucrative for them to give it up.Although Musk plans to diversify Twitter away from advertising, the company will likely struggle to break even this year. Since Twitter generated $1.2 billion in the first quarter of 2022, running 40 percent below that would mean it’s bringing in around $8 million daily (and about $720 million for the quarter). Getting in the black this year will depend on the company’s ability to generate $3 billion in revenue while paying $1.5 billion in annual interest from the debt Musk raised for the purchase.The ad troubles could lead to more cost-cutting. Some big advertisers are reportedly unhappy with Musk’s approach to contact moderation, including reinstating Donald Trump and firing executives in charge of curbing hate speech. Twitter’s workforce has already shrunk by about 75 percent since Musk’s takeover, and it’s easy to imagine more layoffs on the horizon if the bleeding doesn’t stop.However, Twitter can take some consolation in its ability to attract and retain media partners. According to Axios, the platform still has deals with over three dozen media companies, news outlets (including the Wall Street... Continue reading at 'Engadget'

[ Engadget | 2023-01-18 18:54:25 UTC ]

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What it means to get the election wrong

Yesterday morning, the New York Times asked, in a headline, “Can Biden still win?” The story made clear that he could, but as FiveThirtyEight’s Nate Silver pointed out, the question seemed backward, since President Trump seemed to be facing the thinner path to victory. That the Times framed the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-05 13:00:02 UTC ]
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Gannett Names Former We Company, Time Warner Executive as Chief Financial Officer

Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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How Conde Nast plans to make money from Instagram TV

Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-11-18 05:01:31 UTC ]
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After Its Merger, Gannett Will Be the Largest Newspaper Publisher in the U.S.

Shareholders approved a deal to combine GateHouse Media, which has received SoftBank funding, with the publisher of USA Today. Continue reading at The New York Times

[ The New York Times | 2019-11-14 20:26:07 UTC ]
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USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday

[ Digiday | 2019-11-04 05:01:40 UTC ]
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Real Simple and Parents Get New EICs in Meredith Shakeup | People on the Move

[caption id="attachment_120384" align="alignright" width="150"] LIz Vaccariello[/caption] On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. "These promotions and... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-17 21:22:45 UTC ]
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Is USA Today’s Print Edition Headed for the Sunset as GateHouse and Gannett Merge? Signs Point to Yes.

After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
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The third Democratic debate has more substance, less fodder for pundits

Even by the standards of such events, the reaction to the third Democratic presidential primary debate, on ABC and Univision last night, has been tired. There was nothing unusual in the clichéd post-game chyrons (“GLOVES COME OFF IN THIRD DEMOCRATIC DEBATE”) or the contradictory accounts of who... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-09-13 12:04:26 UTC ]
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The Atlantic Taps Creative Leadership | People on the Move

[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week. Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
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Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Conde Nast now has 28 shows on Snapchat, with plans for more

Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. The post Conde Nast now has 28 shows on Snapchat, with plans for more appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
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‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer

The former physicist has experience with building new businesses, paring down struggling ones and rallying troops. His new job will require all three. The post ‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-05 00:00:00 UTC ]
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Vice's $1.9M settlement, the return of The Face, Anna Wintour parties in Brooklyn: Publisher's Brief

Covered: Influential music site Pitchfork, which was acquired by publishing conglomerate Cond Nast in 2015, flexed its cultural muscle last night by hosting a party to celebrate its first digital cover, featuring singer-songwriter-model-actress Sky Ferreira. The animated coverone is planned each... Continue reading at Advertising Age

[ Advertising Age | 2019-03-29 00:00:00 UTC ]
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Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
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CEO of Condé Nast stepping down

The upheaval at Conde Nast has taken a new turn. Robert Sauerberg, who has effectively led the storied magazine publisher since 2010, is stepping down, as parent company Advance Publications plans to... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-11-27 00:00:00 UTC ]
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How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-08 00:00:00 UTC ]
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‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday

[ Digiday | 2018-10-25 00:00:00 UTC ]
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Conde Nast’s turnaround plan faces hurdles

The magazine publisher will be competing with entertainment conglomerates, consulting firms and ad agencies for new revenue. The post Conde Nast’s turnaround plan faces hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-14 00:00:00 UTC ]
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