Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging service has been focused on video as a key area to grow its ad business, and the effort is finally showing signs of paying off. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-01 00:00:00 UTC ]
News tagged with: #nbc universal #monday night #messaging service #key area #ad business

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NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
More news stories like this | News stories tagged with: #high demand #nielsen


Book Twitter Remembers Toni Morrison

As the book world grieves the loss of legendary author Toni Morrison, many writers and readers took to Twitter to recognize her legacy. Continue reading at Book Riot

[ Book Riot | 2019-08-12 10:33:56 UTC ]
More news stories like this | News stories tagged with: #book world


Newsletter: Book Club | George Takei and Michael Connelly join fall lineup

The L.A. Times Book Club hosts George Takei ('They Called Us Enemy') and Michael Connelly ('The Night Fire'). Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-10 14:00:32 UTC ]
More news stories like this | News stories tagged with: #michael connelly #night fire #times book #book club


PRH Grupo Editorial buys La Campana to boost Catalan presence

Penguin Random House Grupo Editorial in Spain is reinforcing its presence in Catalan through the acquisition of the independent publisher La Campana. Continue reading at The Bookseller

[ The Bookseller | 2019-08-05 16:55:41 UTC ]
More news stories like this | News stories tagged with: #independent publisher #penguin random house


How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with: #nbc news #news publisher


Picador scoops astrology guide from Twitter stars the Astro Poets

Picador has scooped a witty 21st century astrology guide from Twitter stars the Astro Poets, helping readers navigate their friendships, career and love life. Continue reading at The Bookseller

[ The Bookseller | 2019-07-21 12:27:31 UTC ]
More news stories like this | News stories tagged with: #astro poets #love life #picador


Tiger Woods’ failed Open bid is bad news for NBC

Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-19 19:26:04 UTC ]
More news stories like this | News stories tagged with: #$8 million #big crowd #heavy lifting #oklahoma city #nielsen


Sony Gives Literary Film Division, Axed by Disney, a Second Life

Elizabeth Gabler, the executive behind hit movies like “The Devil Wears Prada,” will run a venture financed by Sony Pictures and HarperCollins Publishers. Continue reading at The New York Times

[ The New York Times | 2019-07-15 22:19:51 UTC ]
More news stories like this | News stories tagged with: #sony pictures #harpercollins publishers #harpercollins


Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
More news stories like this | News stories tagged with: #tv estimates #state farm #york yankees #nielsen


Twitter Users Have Field Day With Sarah Huckabee Sanders' Book News

The former White House press secretary was taunted with suggested titles for her reported upcoming book about working for Donald Trump. Continue reading at HuffPost

[ HuffPost | 2019-07-02 10:41:02 UTC ]
More news stories like this | News stories tagged with: #twitter users #book news #suggested titles #upcoming book


Is YA Twitter as toxic as mainstream media suggests?

Responding to the Guardian’s piece on “toxic” YA culture, Chelsey Pippin argues that the online YA community’s sensitivity and nuance is being underplayed.   Continue reading at The Bookseller

[ The Bookseller | 2019-06-19 13:22:25 UTC ]
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Game 7 of the Stanley Cup Final is an all-timer for NBC

While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age

[ Advertising Age | 2019-06-14 08:00:00 UTC ]
More news stories like this | News stories tagged with: #secret lives #real time #movie studios #financial services


NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 21:23:47 UTC ]
More news stories like this | News stories tagged with: #digital version #market street #sneak peek


Indies and Gardners adopt real-time tech to boost trade

Independent bookshops and wholesalers Gardners are adopting a new technology to help book-buyers discover which physical copies are located in bookshops near them. Continue reading at The Bookseller

[ The Bookseller | 2019-06-10 10:34:50 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #boost trade #physical copies


Facebook and Twitter are growing into the mainstream

The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian

[ The Guardian | 2019-06-02 13:00:38 UTC ]
More news stories like this | News stories tagged with: #facebook removed #roughly equivalent #fake accounts


Amazon reportedly mulls buying Boost from T-Mobile, Sprint

Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 17:33:29 UTC ]
More news stories like this | News stories tagged with: #kindle e-readers #download books #pilot program #online orders #york state #—bloomberg news


Disney joins Netflix in pondering Georgia exit over abortion law

Walt Disney Co. is following Netflix’s lead in threatening to leave Georgia if a controversial anti-abortion law takes effect. Disney CEO Bob Iger told Reuters on Wednesday that it would be “very difficult” to keep film production in the state if the legislation becomes law next year. A... Continue reading at Advertising Age

[ Advertising Age | 2019-05-30 14:39:17 UTC ]
More news stories like this | News stories tagged with: #black panther #legal process #bloomberg news #—bloomberg news


ARM's Cortex-A77 CPU and Mali-G77 GPU will give your next phone a major performance boost

ARM, the chip foundation of virtually all of the smartphones made today, has announced the next generation of its Cortex CPUs and Mali GPU, with significant performance improvements made to both. In fact, ARM claims that its new Cortex-A77 CPU should offer performance “comparable to today’s... Continue reading at PC World

[ PC World | 2019-05-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #eventually end


The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:00:38 UTC ]
More news stories like this | News stories tagged with: #twitter appeared


Nonfiction Boosts Unit Sales 2.6% in Mid-May

Gains in nonfiction in the week ended May 18, 2019, helped lift unit sales of print books 2.6% over the comparable week in 2018 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended