It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media. Traditional TV behemoths will continue to emphasize their growing ability to more precisely target audiences, the better to resemble their digital rivals, while touting their premium and brand-safe content, which they'll argue sets them above digital.Non-traditional upfront players like Twitter and Conde Nast will continue to try to steal market share from TV stalwarts during the Interactive Advertising Bureau's annual Digital Content NewFronts. But time the two-week pitchfest in New York City has been cut to just a week, complemented by a new West Coast version planned for a week in the fourth quarter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times
[ The New York Times | 2022-05-09 20:44:12 UTC ]
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#live action
#graphic novel
Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian
[ The Guardian | 2022-04-29 10:00:38 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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A live-action adaptation of the Theodosia series by Robin L. LaFevers will begin streaming on HBO Max starting March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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The International Publishers Association's 'Inspire' program presents findings from its series of industry workshops. The post IPA Announces a Digital ‘Inspire’ Symposium on Coordinated Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-14 09:53:00 UTC ]
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