It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media. Traditional TV behemoths will continue to emphasize their growing ability to more precisely target audiences, the better to resemble their digital rivals, while touting their premium and brand-safe content, which they'll argue sets them above digital.Non-traditional upfront players like Twitter and Conde Nast will continue to try to steal market share from TV stalwarts during the Interactive Advertising Bureau's annual Digital Content NewFronts. But time the two-week pitchfest in New York City has been cut to just a week, complemented by a new West Coast version planned for a week in the fourth quarter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
News tagged with:
#conde nast
#fourth quarter
Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age
[ Advertising Age | 2023-08-07 22:19:36 UTC ]
More news stories like this |
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#pop culture
#late july
#broader effort
#wholly owned
#digital media
Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek
[ AdWeek | 2023-07-27 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#college football
#world cup
#major publisher
Paramount is crossing the upfront finish line. The company is now virtually done with negotiations, becoming the second major publisher after NBCUniversal to wrap the upfront. Regarding results, Paramount is closing talks up low-to-mid single digits in dollar commitments. According to a source... Continue reading at AdWeek
[ AdWeek | 2023-07-27 14:44:14 UTC ]
More news stories like this | News stories tagged with:
#source familiar
#major publisher
That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years. Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total... Continue reading at AdWeek
[ AdWeek | 2023-07-20 18:06:53 UTC ]
More news stories like this | News stories tagged with:
#finish line
#company announced
#major publisher
The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
More news stories like this | News stories tagged with:
#company claims
#digital media
As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | News stories tagged with:
#streaming services
#cultural heritage
#multiple services
#libraries
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with:
#ad platforms
#playing field
#samba tv
#nielsen
The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
More news stories like this | News stories tagged with:
#11th year
#annual report
#publishers association
#audiobook
For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times
[ The New York Times | 2023-05-24 09:00:29 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#millennial parents
#digital media
Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News
[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with:
#vice media
#meteoric rise
#digital media
The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
More news stories like this | News stories tagged with:
#save money
#virtual assistant
#buying advice
#$100 cheaper
#follow @engadgetdeals
#ebooks
#kindle
The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with:
#bright spot
#digital media
Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#digital platforms
#senior vp
#reach audiences
#premium publisher
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek
[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#hit series
#nielsen
Amazon just announced the impending launch of Fire TV Channels, allowing customers access to a wide variety of “premium, free content” on Fire streaming sticks, streaming boxes, and, of course, Fire-branded televisions. The company promises there will be no forced sign-ups or fees associated... Continue reading at Engadget
[ Engadget | 2023-05-01 23:00:56 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#abc news
#major boost
#home screen
#publishing partners
Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with:
#cross-platform measurement
#latest effort
#media agencies
#streaming platforms
#nielsen
Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with:
#creator economy
#online publishing
#digital media
Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with:
#national enquirer
#digital age
#news publisher