Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
News tagged with: #magazine publishers #reach readers

Other Publishing stories related to: 'Tumblr Director Coatney Talks Social Strategy and Platform Monetization'

Wright appointed Hachette group international sales director

The director of digital sales and channel development at Penguin Random House is to join Hachette... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales

When publishers’ platform dreams become nightmares

Publishers are discovering that giving contributors the keys to their publishing platforms often opens up a host of new issues. The post When publishers’ platform dreams become nightmares appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platforms

Predictive Data Boosts Social Messaging by 91%

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek

[ AdWeek | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study #consumer engagement #key findings

The Virtuous Path to Flavor: PW Talks with Eugenia Bone

Don't toss out those carrot tops and corncobs! Eugenia Bone, author of 'The Kitchen Ecosystem,' explains why a seemingly parsimonious approach to cooking is actually the key to richer, fuller flavors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo gallery #huffington post

Deacon appointed as Windmill editorial director

Cornerstone has appointed Laura Deacon as the new editorial director for Windmill. Deacon, who... Continue reading at The Bookseller

[ The Bookseller | 2014-08-13 00:00:00 UTC ]
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The Audio Book Club Asks, Can’t We Talk About Something More Pleasant?

To listen to the Audio Book Club discussion of Can’t We Talk About Something More Pleasant?, click the arrow on the player below. Continue reading at Slate

[ Slate | 2014-08-08 00:00:00 UTC ]
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Scribd Debuts New Browsing Platform

Stepping up competition in the ebook subscription category, Scribd is launching a new browsing feature that claims to combine the best of human and algorithmic book recommendation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Out with the S’more Vodka, In with the Genever: PW Talks with David and Lesley Jacobs Solmonson

David and Lesley Jacobs Solmonson, co-authors of 'The 12 Bottle Bar,' explain why home bartenders don't need to stock $60 bottles of obscure, unpronounceable liqueurs to make drinks worthy of the golden age of cocktails. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age

3 Trends That Prove Social Media is Growing Up

By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #bit odd

Top-Authors Lobby for Long-Term Strategy Against Amazon

Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #combat amazon

Conde Nast Reshuffles Executive Ranks as Editorial Director Leaves and President Gains Power

The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vanity fair #tom wallace #john bellando

Salesforce.com's trademark infringement anything but social, lawsuit claims

Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.Social Studio, which was launched in... Continue reading at PC World

[ PC World | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trademark infringement #recently launched #lawsuit filed #district court #northern district

Murdoch Follows Strategy That Won Dow Jones: Pounce, Leak, Wait

Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proved successful

'Authors United' promises long-term Amazon strategy

Authors United, the group of writers who signed a letter calling on Amazon to resolve its dispute... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors united #letter calling

‘Reckless Optimism’: PW Talks with Hannah Hart

Hannah Hart talks to PW about adapting her hit YouTube series, "My Drunk Kitchen," into a cookbook (of sorts), as well as the oddness of internet fame and what she cooks like in real life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hannah hart #drunk kitchen #internet fame #real life

Naay: Manuvo’s Library Ebook Platform for Kids

Mexico's Manuvo has launched a new digitization and library subscription platform for small Spanish-language children's publishers called Naay. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-16 00:00:00 UTC ]
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TombQuest: Scholastic’s Newest Multi-Platform Series

Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-16 00:00:00 UTC ]
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S&S in Talks with Amazon

At a conference in Colorado, CBS CEO Les Moonves said the company's Simon & Schuster subsidiary is "negotiating with Amazon as we speak." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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