Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure" books of your childhood? Netflix is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers "will get to choose their own storylines in one episode of the upcoming season of 'Black Mirror,' the Emmy-winning science-fiction anthology series," Bloomberg says. We can't wait to see it. Just one request, though. The real world seems dystopian enough right now -- is it too much to ask for one storyline that ends with a happily-ever-after?Advertising Week New York (one day down, three to go)After day one, here's a thought from Jeanine Poggi: During the five panels she's moderating, only two of the 15 speakers (not counting herself) are women. That's interesting, "considering there are more than a half dozen panels on Monday alone focused on gender equality, diversity and inclusion," Poggi writes in Ad Age's roundup, which includes more on the diversity, equality and inclusion discussions; the line to get photos with Bullseye, Target's mascot dog; a prediction of ads to come on Netflix; and the downside of reducing Advertising Week sprawl. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
News tagged with: #email newsletter #real world

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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
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'Black Hollywood' photo book stars Black actors at the center of film's golden ages

Photographer Carell Augustus' book recasts classic Hollywood films with Black actors. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-04 21:56:02 UTC ]
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Black Women, Black Voices: Debut Memoirists on Career and Publishing

PW, in partnership with Amazon Publishing, presents this panel— scheduled for May 25, 1:30–2:30 p.m. ET, and moderated by Regina Brooks, the founder and president of Serendipity Literary Agency—in which Cin Fabré, Bria Adimora Godley, Danielle Prescod, and Aomawa Shields discuss their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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WLT Book Buzz Episode #5 - Black Voices: 41 Books for Everyone of Any Age from Black Joy to History to Empowerment

News and Events Laura and Bunmi celebrate 41 books by Black authors. From Black joy to history to empowerment, the books on this list provide affirming messages for children and young adults with a special shout-out to NSK Neustadt Prize finalist Jason... Continue reading at World Literature Today

[ World Literature Today | 2022-02-24 19:13:40 UTC ]
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Incredible Books By Black Authors, According To Black Bookstore Owners

Works by writers like bell hooks, Damon Young and James Baldwin that will educate and make an impact on everyone. Continue reading at HuffPost

[ HuffPost | 2022-01-31 16:37:38 UTC ]
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Influx Press launches first novel prize for Black British women with Black Ballad

Independent publisher Influx Press is launching a new fiction prize for Black British women, in partnership with lifestyle platform Black Ballad. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 19:32:32 UTC ]
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Black Spot joins forces with Black Crow PR

Independent publisher Black Spot Books has partnered with genre specialist PR and marketing agency Black Crow, as it announces its upcoming list.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-07 23:54:34 UTC ]
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Stage anthology 21 Black Futures asks: What is the future of Blackness?

21 Black Futures, a new stage anthology by CBC and Toronto's Obisidan Theatre Company, brings together 63 Black artists from across the country to answer the question "What is the future of Blackness?" Its creation also directly addresses, and... Continue reading at CBC

[ CBC | 2021-02-16 09:00:00 UTC ]
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Macmillan Learning Announces Winners of First Annual “Black History, Black Stories” Contest

The contest was created by Macmillan Learning "to elevate Black voices in education and in recognition of the fight for social justice inspired by the #BlackLivesMatter movement." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month

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[ AdWeek | 2021-02-03 22:50:53 UTC ]
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Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
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Read Harder: An Own Voices YA Book With a Black Main Character That Isn’t About Black Pain

We've got books for the Read Harder task asking you to read an own voices YA book with a Black main character that isn't about Black pain. Continue reading at Book Riot

[ Book Riot | 2021-01-07 11:30:00 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

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[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Direct Line Group is shifting digital ad spending to targeted TV ads

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[ Digiday | 2019-10-24 04:00:05 UTC ]
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Long Before ‘Netflix and Chill,’ He Was the Netflix C.E.O.

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[ The New York Times | 2019-09-15 21:14:47 UTC ]
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[ Digiday | 2019-01-18 00:00:00 UTC ]
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Black Sands Entertainment Focuses on Books, Comics for Black Families

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[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Yomi Adegoke & Elizabeth Uviebinené | 'Just because something is by black women and about black women, that doesn't mean that it can't be mainstream'

A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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