Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns After Allegations of Inappropriate Behavior There's... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-24 10:45:52 UTC ]
News tagged with: #daily resource #inappropriate behavior #hearst

Other Publishing stories related to: 'Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First'


Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Canadian market is 'blockbuster dependent'

The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing reliance


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


The Stars of These Young Adult Books Swear, Struggle, And Generally Act Like Real Teens

New middle-grade and YA publisher In This Together Media aims to offer stories with more diverse and realistic representations of kids, especially girls.In the new novel Aspen by Rebekah Crane, the teenage title character is an awkward, artsy kid who gets into a car accident that kills the most... Continue reading at Fast Company

[ Fast Company | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #car accident


Can Armenian Literature Reach an International Market?

Arevik Ashkharoyan, owner of the First Armenian Literary Agency, discusses trends in international literature and global interest in Armenian authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international market #international literature #global interest


The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market


A Portrait of the Billionaire as a Young Tax Cheat

Creation myths about entrepreneurs inevitably include tales of triumph over adversity—a failed early company here, a break with a long-term partner there. Richard Branson, the goateed and grinning mascot of British capitalism, is no different. His Virgin empire grew from a record label that... Continue reading at Slate

[ Slate | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record label #sex pistols #boy george #fair number #virgin galactic


Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese children


Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Vonnegut's Advice to the Young Coming to Print

Seven Stories is publishing a collection of Kurt Vonnegut's commencement speeches, edited and introduced by Vonnegut's longtime friend, Dan Wakefield. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kurt vonnegut


'The Gifts of the State' collects short stories by young Afghanis

'Gifts' consists of 18 short stories by young residents of Afghanistan who write about their lives – filled with tradition and warfare, on top of all the more ordinary things that young people everywhere hope and wish for. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-28 00:00:00 UTC ]
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Meet the Editor: Courtney Young

Having grown up in Troy, Mich., a suburb of Detroit, Courtney Young is no stranger to the automotive industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #leading provider


What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


5 things we learned at the Digiday Publishing Summit

Top executives from the Guardian, Time, USA Today, Atlantic Media's Quartz, the Onion and others took part in panel discussions with Digiday editors on a range of topics, such as applying established journalism techniques to the Web, embracing mobile, the rise of online video, and making... Continue reading at Digiday

[ Digiday | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday editors #top executives #usa today #atlantic media #panel discussions #embracing mobile #online video