Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.Take for example the French election. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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News Corp, the recently spun off publishing side of Rupert Murdoch’s media empire, reported that its revenue fell in the first quarter of its fiscal 2014, due to lower advertising revenue and foreign exchange fluctuations. The company re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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HarperCollins reported a decline in quarterly revenue with total sales down 7%, to $328 million, for the first period ended September 30, 2013. EBITDA, however, rose 8%, to $43 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-11 00:00:00 UTC ]
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The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age
[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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After a 10-year hiatus BNP Media relaunched The Assembly Show Oct. 27-29 at the Daniel E. Stephens Convention Center in Rosemont, Ill. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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Blackwell’s plans to open up to six temporary shops in areas associated with book lovers in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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Independent booksellers on both sides of the Atlantic have reacted with suspicion towards news of... Continue reading at The Bookseller
[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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The London Book Fair has announced it will be featruing a new section in its academic and scholarly zone in 2014 called The Faculty@LBF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-07 00:00:00 UTC ]
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The 32nd Sharjah International Book Fair was launched yesterday, November 6, by HH Sheikh Dr. Sultan bin Muhammad Al Qasimi, who decried the "cultural aggression" of globalization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-07 00:00:00 UTC ]
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Third quarter revenue at Harlequin fell 7.1%, to C$107.8 million, and operating earnings declined to C$14.1 million from C$18.8 million in the comparable period in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-06 00:00:00 UTC ]
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By Lynn Rosen It was a powerhouse session at our magazine keynote presentation this year at the Publishing Business Conference. We asked four top execs to speak to the topic of Facing the Future, and to share some... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Crains New York
[ Crains New York | 2013-11-01 00:00:00 UTC ]
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In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Editors, designers, and publicists spend their days refining and supporting a writer’s art—his or her book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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In a filing last week, attorneys for the states and consumer class put Apple’s estimated damages for its role in an ebook price-fixing conspiracy with publishers at nearly $308 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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