Translating Facebook's New Ad Policy Manifesto

Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-28 00:00:00 UTC ]
News tagged with: #ad principles #mission statement #people connect #meaningful ways

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Facebook says it is more aggressively enforcing content rules

Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
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Facebook shuts down billions of fake accounts

Social media giant says it has seen a "steep increase" in the creation of abusive, fake accounts. Continue reading at Stuff

[ Stuff | 2019-05-23 21:23:34 UTC ]
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The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users

Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake... Continue reading at AdWeek

[ AdWeek | 2019-05-23 20:09:09 UTC ]
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Mark Zuckerberg brushes off 'break up' during Facebook safety check

Facebook issued its latest report on enforcing decency standards on the social network Thursday, and CEO Mark Zuckerberg took the opportunity to criticize calls for the company to be broken up by regulators. In its "Community Standards Enforcement Report" posted online, Facebook provided... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 19:54:32 UTC ]
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Facebook: Another three billion fake profiles culled

Mark Zuckerberg hits back at calls to break up Facebook, as it reveals it removed a record number of hateful posts. Continue reading at BBC News

[ BBC News | 2019-05-23 19:06:33 UTC ]
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Men Outnumber Women by Far in News Photos Posted to Facebook

If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:45:42 UTC ]
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Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
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Men Appear Twice as Often as Women in News Photos on Facebook

A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-23 17:30:15 UTC ]
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Facebook removes 3 billion fake accounts in 6 months

Facebook removed more than three billion fake accounts from October to March, twice as many as the previous six months, the social networking company said Thursday. Continue reading at CBC

[ CBC | 2019-05-23 16:32:45 UTC ]
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Facebook catches 3 billion fake accounts, but the ones it misses are the real problem

The company, which reports 2.39 billion monthly active users, says it zapped 3 BILLION fake accounts in two quarters alone, and that it caught only “most of them.” Facebook held a press call today to report to the world that it has removed 3 billion fake accounts during the last quarter of 2018... Continue reading at Fast Company

[ Fast Company | 2019-05-23 15:50:14 UTC ]
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Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
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Sharjah Opens $350,000 Turjuman Award for Books in Translation

Sharjah's new Turjuman Award is for publishers who translation Arabic books into other languages. Submissions open in November during the Sharjah Book Fair. The post Sharjah Opens $350,000 Turjuman Award for Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-23 00:30:13 UTC ]
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Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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Why some experts say it's time for Twitter and Facebook to ban anti-vaccination posts

As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC

[ CBC | 2019-05-22 08:00:00 UTC ]
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Far-Right Propaganda Floods Facebook Ahead of EU Elections

Fake accounts spread white-nationalist messages and amassed larger followings than actual far-right parties before being taken down, according to a new report. Continue reading at Wired

[ Wired | 2019-05-22 05:00:00 UTC ]
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Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
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Far-right Facebook groups 'spreading hate to millions in Europe'

Avaaz uncovers 500 accounts using fake news to spread white supremacy messageA web of far-right Facebook accounts spreading fake news and hate speech to millions of people across Europe has been uncovered by the campaign group Avaaz.Facebook, which is struggling to clean up the platform and... Continue reading at The Guardian

[ The Guardian | 2019-05-22 04:00:20 UTC ]
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Oman’s Jokha Alharthi and Translator Marilyn Booth Win the 2019 Man Booker International Prize

The Man Booker International has its first Arabic-language winner. Oman's Jokha Alharthi and Boston-born translator Marilyn Booth split the £50,000 award. The post Oman’s Jokha Alharthi and Translator Marilyn Booth Win the 2019 Man Booker International Prize appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-21 20:45:10 UTC ]
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Alarming Lessons From Facebook’s Push to Stop Fake News in India

The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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