For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 15:50 Jean M Auel's new Earth's Children title is Amazon.co.uk's most pre-ordered book of 2011. The Land of Painted Caves: Earth's Children 6 (Hodder & Stoughton), is the last in the Earth's Children series. It will be published... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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It's the Stieg Larsson show in 2010 paperback bestsellers. The first two books of his enormously successful trilogy racked up sales of more than 10,942,000 in their mass market and paperback editions. That's more than the combined sales of two other stellar sellersJames Patterson and Nora... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 21/03/2011 - 08:53 HarperCollins is to publish Darren Shan's backlist as ebooks, having concluded a deal with the Christopher Little Agency for the digital rights. Shan has been published in print by HarperCollins Children's Books for a decade... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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The American Society of Magazine editors today unveiled the winners of its second-ever Digital Ellies awards. Conde Nast's Epicurious took the award in the General Excellence category as well as top honors in the category of Interactive Tool. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies solda figure down 9% on the comparative week last yearbut they nonetheless continue to dominate the sharp end of this weeks Official UK Top... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 11/03/2011 - 10:11 Agents have claimed two big-money deals worth £500,000 each, which could mark a return to confidence in the rights market in the crucial weeks ahead of next month's London Book Fair. Simon & Schuster publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 08/03/2011 - 16:01 The latest crop of £1 World Book Day books, led by Cope & Davies' Spy Dog/The Great Pet Shop Panic (Puffin/S&S) take positions one-through-six in this week's Official UK Top 50, with sales totalling 247,235 copiesa... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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The European Unions competition regulators carried out unannounced inspections into various eBook companies on Tuesday. Continue reading at PC World
[ PC World | 2011-03-02 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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