Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board at launch. Powder offers several new revenue streams for the publisher looking to safeguard against losses -- promoted products, native content, events, affiliate e-commerce and also selling beauty boxes. The post Time Inc’s new beauty site is an e-commerce and data play appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-03 00:00:00 UTC ]
News tagged with: #including titles #marie claire #revenue streams #native content

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The Telegraph, Financial Times, Hearst headline Digiday Media Awards Europe finalists

A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset. The post The Telegraph, Financial... Continue reading at Digiday

[ Digiday | 2020-05-21 13:49:23 UTC ]
More news stories like this | News stories tagged with: #hearst


Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry


Watch 'Station Eleven' author Emily St. John Mandel at the L.A. Times Book Club

Emily St. John Mandel, author of the pandemic bestseller "Station Eleven," discusses her novels with the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-19 23:03:32 UTC ]
More news stories like this | News stories tagged with: #station eleven #john mandel #emily st #times book


Olivia Laing’s ‘Funny Weather’ ponders the role of art during times of crisis

Laing champions the very attempt on the part of artists to make a dent in the collective consciousness. Continue reading at The Washington Post

[ The Washington Post | 2020-05-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #olivia laing


Time for Nerd Jeopardy! (A Literary Trivia Game Show)

Ryan Chapman hosts Nerd Jeopardy, the online literary game show. Tonight Ryan is joined by Kristen Arnett, author of Mostly Dead Things, and Katie Whittemore, translator of Sara Mesa’s Four by Four. This week’s indie bookstore spotlight is on Magers & Quinn. Sign up for next week, May 20,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-15 15:43:54 UTC ]
More news stories like this | News stories tagged with: #nerd jeopardy #kristen arnett #bookstore


Square Enix’s 'Stay Home and Play' bundle gives you 54 games for under $40

Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World

[ PC World | 2020-05-08 18:45:00 UTC ]
More news stories like this | News stories tagged with: #square enix #stay home #anthology


Finding Space for Art in Dark Times

On April 1st, I sent the final draft of my book, a memoir that revolves around my relationship with my cartoonist grandfather, to my editor. It was also on this day that there were nearly one million confirmed COVID-19 cases worldwide, almost 50,000 deaths, and thousands of overwhelmed... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-07 08:48:18 UTC ]
More news stories like this | News stories tagged with: #dark times #april 1st #final draft #memoir


Noho options Moggach's 'timely' The Carer

Deborah Moggach’s The Carer (Tinder Press) been optioned by Noho Films & TV.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 00:55:29 UTC ]
More news stories like this | News stories tagged with: #deborah moggach


Now is the time for publishers to show their real value

As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 15:37:20 UTC ]
More news stories like this | News stories tagged with: #uniquely positioned


Lifestyle Publishers Are Experiencing an E-Commerce Boom

Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
More news stories like this | News stories tagged with: #paid content #create content #content strategy #at-home fitness #hearst


Doyle and O'Neill on Sunday Times Audible Short Story Award longlist

Roddy Doyle and Joseph O'Neill have been longlisted for the £30,000 Sunday Times Audible Short Story Award. Continue reading at The Bookseller

[ The Bookseller | 2020-05-02 23:49:24 UTC ]
More news stories like this | News stories tagged with: #roddy doyle


In Q1, Sales Rose 26% at Amazon as It Works to Improve Shipping Times

Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales increased #household staples


The Community Cookbook Is Reborn for a Time of Scarcity and Sharing

Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times

[ The New York Times | 2020-04-28 09:00:19 UTC ]
More news stories like this | News stories tagged with: #cookbook


John Grisham Returns to Camino Island, This Time in Hurricane Season

In “Camino Winds,” a bookstore owner and two other characters team up to solve a murder and the mystery behind it. Continue reading at The New York Times

[ The New York Times | 2020-04-28 01:32:18 UTC ]
More news stories like this | News stories tagged with: #camino island #bookstore owner #bookstore


Global Connectedness in Trying Times: Spotlight on the Sheikh Zayed Book Award.

The SZBA celebrates literary and cultural achievements in the Arab world. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #arab world #zayed book


Quercus commissions spoof guide for our 'new normal' times

Quercus has acquired Instructions for the British People During the Emergency, authored by Jason Hazeley, who co-wrote the Ladybird Books for Grown-ups series, and comedy writer and actor Nico Tatarowicz. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 03:59:00 UTC ]
More news stories like this | News stories tagged with: #british people #grown-ups series


Lisa Williamson | 'Every idea I have is about teenagers. It’s such an interesting time'

Waterstones Children's Book Prize winner Lisa Williamson returns with her fourth novel for teens, centring on three friends- and a kidnapped baby Continue reading at The Bookseller

[ The Bookseller | 2020-04-24 08:01:36 UTC ]
More news stories like this | News stories tagged with: #waterstones children #children's book


'Station Eleven' author Emily St. John Mandel joins the L.A. Times Book Club May 19

Emily St. John Mandel chronicles a global pandemic and financial crisis in her novels, 'Station Eleven' and 'The Glass Hotel.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-23 22:16:10 UTC ]
More news stories like this | News stories tagged with: #station eleven #emily st #global pandemic #financial crisis #glass hotel #times book


Watch the L.A. Times Book Club's virtual meet-up with author Fanny Singer and chef Alice Waters

'Always Home' author Fanny Singer worries more about running out of garlic than toilet paper. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-22 22:32:48 UTC ]
More news stories like this | News stories tagged with: #virtual meet- #times book


Aligning the User Data That Websites and Apps Collect With What Consumers Expect

With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
More news stories like this | News stories tagged with: #user data #digital media