Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

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Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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New Sony devices about to launch?

Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 09:01 Sony has listed its ebook readers as out of stock on its website, raising speculation it could be on the verge of launching a new digital device. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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Orion launches BookBark for indies

Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 12:23 Orion has launched an online initiative to support independent booksellers in the UK and Ireland, providing resources such as free-to-download in-store point of sale and exclusive offers. More than 100 bookshops have... Continue reading at The Bookseller

[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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World Book Night confirms US launch

Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 15:19 World Book Night will launch in the US in 2012, with the States confirmed as the event's first international partner. HarperCollins vice president of independent retailing Carl Lennertz has been appointed as chief... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Latest Digital IQ Index Says Top-Ranked TIME is “Genius”

TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital innovation


Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
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W H Smith launches Priority Moments with O2

Written By: Lisa Campbell Publication Date: Mon, 25/07/2011 - 16:05 W H Smith has launched a new half-price book promotion in partnership with mobile phone network O2, which it said has the potential to reach 22 million new customers. Priority Moments, which launches today (25th July), allows... Continue reading at The Bookseller

[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at AdWeek

[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Amazon UK launches Textbook Trade-In Programme

Written By: Lisa Campbell Publication Date: Thu, 21/07/2011 - 09:08 Amazon.co.uk has launched a service allowing customers to trade in old textbooks in exchange for gift card credit on their Amazon account. The UK e-retailer is allowing customers to send textbooks to Amazon free-of-charge, but... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Amazon Kindle launches textbook rentals

Iniative would allow Kindle users to rent books with up to 80% offAmazon.com launched Kindle textbook rentals, promising "tens of thousands of textbooks" at discounts of as much as 80% less than purchase price on July 18. Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-07-20 00:00:00 UTC ]
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Time Magazine Rolls Out Print/Digital Subscriptions -- And Puts Up Another Web Pay Wall

Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD

[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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Egmont launches new teen magazine 'We Love Pop'

Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week

[ Media Week | 2011-07-18 00:00:00 UTC ]
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Sony to launch upgraded e-readers

Written By: Bookseller Staff Publication Date: Thu, 14/07/2011 - 09:14 Sony is to launch a range of upgraded e-readers in the US to challenge Amazon's Kindle. The range of Sony Readers, priced from $180-$300 (£112-£186), looks set to launch in August, prior to the electronics giant's release... Continue reading at The Bookseller

[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Hearst to Launch Cosmo for Guys for iPad

Hearst staple Cosmopolitan is entering new territory in the digital realm with Cosmo For Guys, an exclusively digital offering available on the iPad August 1. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-13 00:00:00 UTC ]
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Kobo launches ebook store in Germany

Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 09:37 Kobo has begun selling ebooks in Germany, including offering 80,000 titles in the German language, and 2.4 million ebooks in total. The ebookseller is also promising that its devices will be sold in a major consumer... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german language


Hachette Filipacchi launches Elle iPhone app

Hachette Filipacchi is expanding its Elle brand onto the mobile platform with the launch of a magazine iPhone app. Continue reading at Media Week

[ Media Week | 2011-07-12 00:00:00 UTC ]
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Google launches first e-reader

Written By: Katie Allen Publication Date: Tue, 12/07/2011 - 08:30 Google has launched a branded e-reader, the first device to be integrated with the Google ebooks platform. The internet giant teamed up with manufacturer iriver to produce the iriver Story HD, which goes on sale at Target on... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Independent ebook site launches

Written By: Caroline Horn Publication Date: Fri, 08/07/2011 - 08:36 A blogging site that aims to boost authors' independent ebook sales has been created by writers Katherine Roberts and Susan Price in response to a significant contraction in many authors' earnings. Roberts said: "The whole of... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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