Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

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Publishers Continue to Look for Tablet Relief Outside of iPad

Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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WHS launches share buyback scheme

Written By: Graeme Neill Publication Date: Wed, 31/08/2011 - 08:15 W H Smith has announced it is embarking on a share buyback scheme worth £50m for the next financial year. It did not disclose reasons for the initiative but it is a similar scheme to one it ran in the 2011 financial year, when... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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B-to-B Publisher ThinkGlobal To Launch Virtual Marketplaces

Business-to-business higher education and international trade publisher ThinkGlobal is partnering with online s Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-26 00:00:00 UTC ]
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E-Commerce Solutions for The Tablet Transition

E-commerce is the latest trend to give publishers hope for a new way to engage with users (and to develop a new revenue stream). Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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NOOK Newsstand Adds More Titles From Meredith and Time Inc.

The NOOK Newsstand for Barnes & Noble’s e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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Canongate to launch The Canons

Written By: Graeme Neill Publication Date: Fri, 19/08/2011 - 14:01 Canongate is repackaging some of its most "distinctive, original and relevant books" as The Canons, with 12 titles launching during the Edinburgh Book Festival and another 12 to follow in 2012. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Food Network Magazine Raises Rate Base for Sixth Time in Two Years

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[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Argos to launch ebook offer

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[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Pottermore launches in beta

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[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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British Library launches E-Book Treasures for iPad

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[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Parenting.com and TODAY.com Partner in Cross-Branding Strategy

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[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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AppWatch : A Look at What Publishers are Launching in the Mobile Space

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[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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Tablets More Effective Than E-Readers in Ad Engagement

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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Amazon quietly launches Kindle networking site

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[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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Women's Institute launches library petition

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[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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AOL Launches Daily 'Magazine' App

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[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Time Inc. Posts Second-Quarter Gains

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[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Clare Conville launches literary festival

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[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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British Library launches 19th Century iPad app

Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 14:05 The British Library has launched an iPad app allowing subscribers to browse 45,000 books from its 19th century historical collection. Subscription costs £1.99 per month and users can explore books from the likes of classic... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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