Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

Other Publishing stories related to: 'Time Inc. Launches New Tablet Strategy'


NOOK Color Reader Looks to Become Tablet Competitor

Barnes & Noble Inc. is stepping up their e-reader offering, upping the NOOK Color experience to rival those of tablet computers like the iPad and Motorola Xoom. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #tablet computers #motorola xoom


With Update, Barnes & Noble's Nook Color Gets More Tablet-Like [Mobilized]

A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD

[ AllThingsD | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android tablets #barnes noble #nook color #video content


Amazon launches German Kindle store with fixed prices

Written By: Anja Sieg Publication Date: Thu, 21/04/2011 - 13:53 More than three years after it was introduced in North America and eight months after the UK become the first country outside of the US to get a dedicated Kindle store, Germany has followed suit. The German Kindle store was... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixed prices #largest selection #german-speaking countries


News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD

[ AllThingsD | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #ve signed


Icon to launch practical guides for self-improvement

Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guides aim #emotional intelligence #child psychology #self-enriching exercises


Icon to launch practical guides for sel-improvement

Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guides aim #emotional intelligence #child psychology #self-enriching exercises


Amazon launches "spring spectacular" Kindle sale

Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:22 Amazon.co.uk has launched a two-week Kindle ebook promotion, with Michel Faber's The Crimson Petal and the White priced £1.47. According to information sent to publishers whose books will feature, the campaign will be a... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon launches #kindle store #michel faber


MairDumont launches into UK

Written By: Katie Allen Publication Date: Thu, 14/04/2011 - 09:15 German travel publisher MairDumont is to launch into the English-language market, with a new subsidiary to be based in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english-language market


Time Inc. Veteran John Squires Lands at Digital Bookstore [MediaMemo]

Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD

[ AllThingsD | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


RHCB acquires YA "Time Traveller's Wife"

Written By: Caroline Horn Publication Date: Wed, 13/04/2011 - 12:00 Random House Children's Books has acquired a "YA novel in the spirit of The Time Traveller's Wife" by Tamara Ireland Stone. Editorial director Kelly Hurst and commissioning editor Lauren Buckland bought UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time traveller #caspian dennis #abner stein


Penton Launches New Marketing Services Division

Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
More news stories like this |


Magazine Launches Double in Q1 2011

Things are looking up for the magazine industry, if results from magazine database MediaFinder.com are any indication. During 2011’s first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #magazine titles


The Bookseller Group to launch We Love This Book

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller group


Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign


Time called on enhanced ebooks at LBF digital conference

Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller

[ The Bookseller | 2011-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital conference #enhanced ebooks #pricing strategies #physical books #key themes


Vintage Classics launches cover design competition

Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 17:06 Vintage Classics has launched its fourth cover design competition for children, choosing The Wizard of Oz as this year's book. The competition, in partnership with the Times' Young Times and Random House Children's Books,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this |


Wink Publishing launches for budding authors

Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #budding authors #husband-and-wife team #unpublished writers #public vote


The New York Times Offers 50 Percent Discount to Subscribers

In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this |


Gardners Hive will look to apps post launch

Written By: Lisa Campbell Publication Date: Wed, 06/04/2011 - 09:13 Gardners will look to create a mobile phone app for Hive after its official launch. The book wholesaler has been working with e-consultancy firm Tangent One to build the Hive website, which will sell books directly to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official launch #book wholesaler #online shoppers #local bookshop #give indies


Continuum launches ebook store

Written By: Charlotte Williams Publication Date: Wed, 06/04/2011 - 09:16 Independent publisher Continuum has launched an ebook store, featuring a selection of titles across Continuum's humanities, education and religion lists. Around 2,000 titles will be available for download in Adobe PDF and... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook store