Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Newly installed Time Inc. CEO Joe Ripp announced some major management changes at the company, especially on the content side. Norm Pearlstine, who's been chief content officer at Bloomberg LP for the last five years, will be returning to Time Inc. in a newly created role of executive vice... Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-31 00:00:00 UTC ]
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When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Waterstones staffer Lucy Hounsom, who works in events for the chain, has just had her debut... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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RR Donnelley, the Chicago-based printer and integrated communications provider, has agreed to acquire Consolidated Graphics, a general commercial printing company, for more than $600 million. Consolidated Graphics shareholders will receive $34.44 in cash and 1.651 shares of RR Donnelley for each... Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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John Murray Press imprint Saltyard Books has bought a marmalade cookbook and a guide to the ... Continue reading at The Bookseller
[ The Bookseller | 2013-10-24 00:00:00 UTC ]
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In the main section of today's print edition of The New York Times, readers will notice a whole lot of nothing on pages 9 and 10. The two virtually blank, back-to-back pages are actually an ad for 20th Century Fox's upcoming film adaptation of Markus Zusak's best-selling novel, "The Book Thief,"... Continue reading at Advertising Age
[ Advertising Age | 2013-10-23 00:00:00 UTC ]
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According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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'To Kill a Mockingbird' author Harper Lee alleges that her hometown is exploiting her trademark and personality rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-18 00:00:00 UTC ]
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As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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For all the improvements Microsoft has made in bolstering the Windows Store's app selection, one insistent question has held back the company's dreams of grandeur: "Yeah, but where's Facebook?" Indeed, the largest social network in the land has been a conspicuous no-show in Microsoft app... Continue reading at PC World
[ PC World | 2013-10-17 00:00:00 UTC ]
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Porter Anderson looks at the Frankfurt Book Fair, at Sprint Beyond the Book and Book Sprints, at pen names, and more in Ether for Authors this week. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
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Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Scholastic has bought world English rights to a three-book fantasy adventure series by UK author... Continue reading at The Bookseller
[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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Tales of ruthlessness in leadership and competition from Bloomberg Businessweek journalist Brad Stone's new book about Amazon. Continue reading at AllThingsD
[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget
[ Engadget | 2013-10-10 00:00:00 UTC ]
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