Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age
[ Advertising Age | 2013-11-19 00:00:00 UTC ]
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The Four & Twenty Blackbirds Pie Book by Emily Elsen and Melissa Elsen offers an apple pie perfect for Thanksgiving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
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Though its headquarters building rises 46 stories over Central Park, and though its biggest magazine franchise, Cosmopolitan, sells more than a million copies on newsstands every month, Hearst Corp. is still, in some ways, little known to the general public. Certainly few people would guess that... Continue reading at Crains New York
[ Crains New York | 2013-11-17 00:00:00 UTC ]
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Novelist John Grisham talks about his return to Ford County in 'Sycamore Row' and an unpleasant stint as a politician.John Grisham is the world's most successful author of legal thrillers (and one baseball novel, last year's "Calico Joe") with sales of more than 275 million copies to his credit.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
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Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical:... Continue reading at Fast Company
[ Fast Company | 2013-11-11 00:00:00 UTC ]
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Intel on Friday said it bought Kno, a startup that helps educational publishers make their books interactive. No price was announced for the Santa Clara company led by CEO Osman Rashid. It had raised more than $73 million dollars, including a $37.3 million round in 2011 led by Intel... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-09 00:00:00 UTC ]
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The world's biggest magazine publisher still makes a lot of money. But it's shrinking every quarter. Tough sell for a Q2 spinout. Continue reading at AllThingsD
[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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Storied magazine publisher Time Inc. surprised its editors on Thursday by assigning them to report to division presidents instead of an editorial executive, leading some to wonder whether business interests would now trump those of edit.Time Inc. CEO Joe Ripp said the restructuring will make the... Continue reading at Advertising Age
[ Advertising Age | 2013-11-02 00:00:00 UTC ]
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By Lynn Rosen It was a powerhouse session at our magazine keynote presentation this year at the Publishing Business Conference. We asked four top execs to speak to the topic of Facing the Future, and to share some... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Crains New York
[ Crains New York | 2013-11-01 00:00:00 UTC ]
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Newly installed Time Inc. CEO Joe Ripp announced some major management changes at the company, especially on the content side. Norm Pearlstine, who's been chief content officer at Bloomberg LP for the last five years, will be returning to Time Inc. in a newly created role of executive vice... Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-31 00:00:00 UTC ]
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Waterstones staffer Lucy Hounsom, who works in events for the chain, has just had her debut... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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RR Donnelley, the Chicago-based printer and integrated communications provider, has agreed to acquire Consolidated Graphics, a general commercial printing company, for more than $600 million. Consolidated Graphics shareholders will receive $34.44 in cash and 1.651 shares of RR Donnelley for each... Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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John Murray Press imprint Saltyard Books has bought a marmalade cookbook and a guide to the ... Continue reading at The Bookseller
[ The Bookseller | 2013-10-24 00:00:00 UTC ]
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In the main section of today's print edition of The New York Times, readers will notice a whole lot of nothing on pages 9 and 10. The two virtually blank, back-to-back pages are actually an ad for 20th Century Fox's upcoming film adaptation of Markus Zusak's best-selling novel, "The Book Thief,"... Continue reading at Advertising Age
[ Advertising Age | 2013-10-23 00:00:00 UTC ]
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According to Scribd's early analysis of user data of its ebook subscription service, 4.5 books were browsed for every book read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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