TikTok meets Tolkien: how the Folio Society attracted gen Z readers

The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its boss.Now, however, more than half the people who buy its books are aged between 25 and 44, and it is selling more sci-fi and fantasy titles, boosted by BookTok and growing gen Z interest in “artisanal” editions. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-09-08 10:00:45 UTC ]
News tagged with: #history books #fantasy novels #folio society #membership club #customer base #white men #fantasy titles #growing gen #artisanal editions #publishing house

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Rights Watch: An Israeli Agency’s Picks for Young Readers

Literary agent Stephanie Barrouillet is preparing her rights list of French, Spanish and international children's books to showcase at the Bologna Book Fair The post Rights Watch: An Israeli Agency’s Picks for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-23 00:00:00 UTC ]
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PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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PubTech Connect: Meet Internet Visionary Jim Bankoff, CEO of Vox Media and Keynote Speaker

Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit

Having welcomed Frankfurt Book Fair's StoryDrive Asia in November, Singapore is preparing its first #BuySingLit focus on local author awareness this month. The post Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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PubTech Connect: Meet Kathryn Minshew, Sage of the Millennial Workforce

Co-founder and CEO of The Muse, Kathryn Minshew knows what today’s young workers are looking for in their careers, and what companies need to do to attract the best of them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
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Boom! Debuts Kids’ Graphic Novel ‘The Not-So Secret Society’ This Summer

The publisher of such hit graphic novel series as Lumberjanes and Steven Universe, Boom! Studios plans to release 25 weekly digital comics as part of the launch for 'The Not-So Secret Society,' a new kids' original graphic novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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PubTech Connect: Meet Ian Schafer, Digital Advertising Wiz

Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Meet the C-Suite: Derek Burns, CEO of Beer Book

Welcome to Atlanta Business Chronicle’s “Meet the C-Suite,” where each week we will feature one of the city’s most high profile c-level executives. This week meet Derek Burns, founder and CEO of Atlanta-based Beer Book. Name: Derek Burns Company: Beer Book Title: Founder, CEO Headquarters:... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-12-23 00:00:00 UTC ]
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Penguin Random House hold 'positive' meeting to resolve union row

Following widespread outcry after the publisher announced it was ending its relationship with unions, fresh talks suggest a new agreement is in the offingIn what is being widely interpreted as a management climbdown, Penguin Random House, the world’s biggest publisher, has resumed talks with... Continue reading at The Guardian

[ The Guardian | 2016-12-21 00:00:00 UTC ]
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Publisher trend inception: Facebook Live meets commerce strategies

Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
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The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
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Good to meet you… Hannah Heiskanen

This Finnish book lover reads the Guardian in order to keep in touch with the UK after coming here on the Erasmus programmeI’m originally from Helsinki, Finland. I majored in English philology at the University of Helsinki, and began an ongoing relationship not only with my British boyfriend but... Continue reading at The Guardian

[ The Guardian | 2016-12-16 00:00:00 UTC ]
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The Fidel Castro Reader: Castro, Kennedy, the Mob, and the CIA

Cuba may be an island, but the man who put it at the center of so much 20th century drama certainly wasn't. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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The 2016 Folio: Marketing Awards

Top 20 Marketing Campaign Winners:  1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Investment company Rathbones to sponsor Folio Prize

Rathbone Investment Management has been confirmed as the new sponsor of the Folio Prize, which will become the Rathbones Folio Prize. Continue reading at The Bookseller

[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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What You Missed: Inside the 2016 Folio: Marketing Awards

Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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The Fidel Castro Reader: Castro's Cuba, and What Comes Next

A round-up of books about Fidel Castro's rise to power, life in Cuba during the Castro regime, and what comes next after Castro's death. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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The Fidel Castro Reader: Biographies

A dip into the PW archives reveals a slew of books about Fidel Castro, the nation he ruled, and its impact on world events. Here, we round up books about the man himself, including his autobiography. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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