TikTok meets Tolkien: how the Folio Society attracted gen Z readers

The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its boss.Now, however, more than half the people who buy its books are aged between 25 and 44, and it is selling more sci-fi and fantasy titles, boosted by BookTok and growing gen Z interest in “artisanal” editions. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-09-08 10:00:45 UTC ]
News tagged with: #history books #fantasy novels #folio society #membership club #customer base #white men #fantasy titles #growing gen #artisanal editions #publishing house

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Journal Profile: Meet Jamie Chandlee, CEO of Rank & Style digital media site

While living and working as an account executive for D Magazine in Dallas in 2009, she was diagnosed with stage 4 non-Hodgkin’s lymphoma and underwent chemo treatments for six months, and was then declared cancer free. “It taught me not to take anything for granted. And made me realize that... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-05-19 00:00:00 UTC ]
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Publishers Find Way Into Readers' Hearts Is Through Stomachs

The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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iBooks Bestsellers: Readers Stay In the 'Water'

Paula Hawkins fans keep swimming following the release of 'Into the Water,' the author's much-anticipated follow-up to 'The Girl on the Train' and last week's top-selling title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-17 00:00:00 UTC ]
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Midia InkBook 8 review: This could have been a versatile e-reader had it not been built on such low-end hardware

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[ PC World | 2017-05-16 00:00:00 UTC ]
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iBooks Bestsellers: Readers Dive 'Into the Water'

Readers dove head-first back into Paula Hawkins's world, with 'Into the Water' heading the latest iBooks bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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Jon McGregor | 'I tried really hard not to toy with the reader, not to lead them down the garden path'

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[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Waterfi Waterproofed Kindle Paperwhite review: A great e-reader that’s completely protected from water damage

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[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Ebook sales drop as readers favour non-fiction books

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[ BBC News | 2017-04-27 00:00:00 UTC ]
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[ The Guardian | 2017-04-27 00:00:00 UTC ]
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[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
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[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Inside Teen Vogue: 'Our readers consider themselves activists'

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[ The Guardian | 2017-02-25 00:00:00 UTC ]
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