TikTok meets Tolkien: how the Folio Society attracted gen Z readers

The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its boss.Now, however, more than half the people who buy its books are aged between 25 and 44, and it is selling more sci-fi and fantasy titles, boosted by BookTok and growing gen Z interest in “artisanal” editions. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-09-08 10:00:45 UTC ]
News tagged with: #history books #fantasy novels #folio society #membership club #customer base #white men #fantasy titles #growing gen #artisanal editions #publishing house

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Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners

Resurfacing many lesser-known Man Booker Prize for Fiction winners of the past, the Booker Foundation opens a crowdsourced competition to select the best of the best of 50 years. The post Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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Rise of Secularism Attracts Publishers to Growing Market

As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Google Debuts AMP Stories for Mobile Readers

AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age

[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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PubTech Connect 2018: Meet Ben Lerer, Our Closing Keynote Speaker

Ben Lerer brought together four leading lifestyle brands to create Group Nine Media; he's among the most forward-looking CEOs working at the intersection of new platforms and innovative content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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DC Unveils Young Reader Graphic Novel Imprints

DC Entertainment has recruited a lineup of notable authors to produce stories for two new graphic novel imprints for young readers: DC Ink for teens and DC Zoom for middle graders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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Bath Spa creates ghost tale which personalises to every reader

A two-year literature research project at Bath Spa University has culminated in a digital ghost story which personalises the “haunting” to each reader through their mobile phone. Continue reading at The Bookseller

[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Do You Know the 27 Different Types of Gen Zers?

When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin... Continue reading at Advertising Age

[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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NBF, NYC Partner on Raising Readers Initiative

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[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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Wisconsin Historical Society Press Director Leaves On a High Note

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[ Publishers Weekly | 2018-01-09 00:00:00 UTC ]
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Librarians Scrambling to Meet Demand for 'Fire and Fury'

Overwhelming demand for the book has generated wait lists that rival such all-time bestsellers as 'Harry Potter' and 'Fifty Shades of Gray.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
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Booksellers Prepare to Meet Demand for 'Fire and Fury'

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[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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Author resigns from Brontë Society after Lily Cole made patron

A Brontë expert has resigned in protest of the appointment of supermodel and activist Lily Cole as a patron for the Brontë Society. Continue reading at The Bookseller

[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Helsinki’s Nina Paavolainen on ‘Good Readers’ in Finland’s ‘Endless Forest’

As the agency that her publishing house has formed with two cordial competitors reaches its first year, Teos' CEO Nina Paavolainen says she's optimistic about seeing Finland's literature find more international traction in 2018. The post Helsinki’s Nina Paavolainen on ‘Good Readers’ in Finland’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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No more library fines for most young readers in L.A. County

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[ Los Angeles Times | 2017-12-25 00:00:00 UTC ]
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Bodleian reveals Tolkien's 'Father Christmas' letters

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[ The Bookseller | 2017-12-21 00:00:00 UTC ]
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iBooks Bestsellers: Readers Still Like It 'Darker'

The top slot in Apple's iBooks store seems to have turned to stone in the past few weeks, as E.L. James maintains her grip once more with 'Darker.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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Seventeen in 2017: How a 73-Year-Old Publication Keeps Up With Gen Z, Politics and News Feeds

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[ AdWeek | 2017-12-18 00:00:00 UTC ]
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Is literary fiction in trouble? Readers and authors respond

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[ The Guardian | 2017-12-15 00:00:00 UTC ]
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2017 Update: Book Aid International Progress ‘Inspiring Readers’ in Africa

In its four-year bid to benefit 310 public primary schools in Africa, Book Aid International reports reaching almost 99,000 students' classrooms this year. The post 2017 Update: Book Aid International Progress ‘Inspiring Readers’ in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-14 00:00:00 UTC ]
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