Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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There are very few occasions when bringing together the UK's celeb hack pack would be anything other than akin to juggling dynamite. But knives were sheathed and cutting comments zipped in a remarkable display of support for Gavin Reeve-Daniels, deputy editor of Heat magazine, who was diagnosed... Continue reading at The Guardian
[ The Guardian | 2014-01-30 00:00:00 UTC ]
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The company has experienced success with its 'exclusive editions' program, in which B&N will release versions of popular tween and young adult titles with never-before-seen content. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-30 00:00:00 UTC ]
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Book subscription service Scribd has launched a new app for the Kindle Fire. The app, which can... Continue reading at The Bookseller
[ The Bookseller | 2014-01-30 00:00:00 UTC ]
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The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at Advertising Age
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine... Continue reading at AdWeek
[ AdWeek | 2014-01-27 00:00:00 UTC ]
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Parnassus Books launches "Musing," an online literary journal featuring author interviews, book recommendations, and bookish news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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Deposed editor still has old job title in Twitter bio as he thanks 'the hundreds who have emailed/tweeted/texted/DMed me'After three days' Twitter silence, deposed Daily Telegraph editor Tony Gallagher has returned to thank the "hundreds" of well-wishers who mourned his defenestration. "To the... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Amazon.com has launched a new Christian publishing imprint called Waterfall Press. The imprint,... Continue reading at The Bookseller
[ The Bookseller | 2014-01-23 00:00:00 UTC ]
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The complete writings of Ben Jonson will soon be available in an online archive which took... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
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Getty Publications has introduced a virtual library that will provide free online access to more than 250 backlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-22 00:00:00 UTC ]
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On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
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Children’s charity Save the Children took its Change The Story literacy campaign to the... Continue reading at The Bookseller
[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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A fitting salute to the Guardian's late parliamentary sketch writerI thought it unnecessary, and perhaps ethically dubious, to cover this book when its first edition came out in 2012; but now, following Simon Hoggart's death earlier this month, and the addition of a selection from a year's worth... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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Venture capitalists poured more money into Internet companies last year than they have since the dot-com bust, according to a survey published Friday.Internet companies in the U.S. took in US$7.1 billion from VCs in 1,059 deals in 2013, the highest level of Internet investment in terms of... Continue reading at PC World
[ PC World | 2014-01-18 00:00:00 UTC ]
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Ecommerce has become an oasis for many publishers looking to diversify revenue streams in a downward ad market. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-17 00:00:00 UTC ]
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The SNPA Foundation is launching a new "two-way" mentorship program called Nex Gen this month that will pair young newspaper professionals with experienced industry experts in a structured mentorship program. "It is billed as a 't ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-17 00:00:00 UTC ]
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The non-profit Copyright Clearance Center announced this week that is has launched an Open Access Resource Center in partnership with the Association of Learned and Professional Society Publishers (ALPSP). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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O’Reilly Media is using this year’s DBW to launch Atlas, a new online service aimed at streamlining the workflow in digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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Delegation from the World Association of Newspapers and News Publishers will investigate press regulationAn "unprecedented" press freedom mission to Britain by the World Association of Newspapers and News Publishers (WAN-IFRA) begins today.Representatives of the organisation are holding a series... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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