Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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The Penguin Random House deal to absorb Santillana's trade lines has serious implications for the Spanish-book market, but the outlier in the deal is Brazil. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-21 00:00:00 UTC ]
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As print advertising revenue erodes for the consumer magazine industry as a whole, there are titles finding success catering to pockets of readers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-21 00:00:00 UTC ]
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Andrew Lownie, recently short-listed for The Bookseller UK literary agent of the year, explains how the agency goes about selling its authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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Bob Young helped found what would become Red Hat (NYSE: RHT) in 1993. Now, more than 20 years later, he has found a new project - a company he calls “the Red Hat of big data” - and it’s all about drones. Young, whose other roles include heading Raleigh self-publishing firm Lulu.com and backing... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-19 00:00:00 UTC ]
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Penguin Random House’s parent company Bertelsmann has launched an education technology fund... Continue reading at The Bookseller
[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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Syndicate publisher, and sole staffer, Paul Oliver, also happens to be the director of marketing and Publicity for Soho Press and has no plans to leave Soho with the launch of his new micro-publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Random House is going after film buffs. The publisher's Vintage Books imprint has created Vintage Movie Classics to release backlist books that served as the basis for iconic films. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Stripes Publishing, part of Little Tiger Press, is expanding its reach in the YA market with a... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget
[ Engadget | 2014-03-14 00:00:00 UTC ]
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House, a design, decoration, food and lifestyle website, aims to reach 500,000 monthly users in four yearsCondé Nast is launching a online lifestyle offering closely resembling Pinterest, House, replacing its House & Garden and Easy Living websites.The publisher is launching House on... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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Amazon Publishing is launching a German language programme, after being "delighted"... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Portland's Tin House Press, born out of the eponymous magazine, continues to foster a community of engaged readers interested in eclectic small press publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-10 00:00:00 UTC ]
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Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
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The books on the shortlist for the Pushkin House Russian Book Prize 2014 cover a wide range of... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Afghan tourism footage, real-time weather info, historical photos, interactive video, and more complement the best-seller And the Mountains Echoed.How often can you say that every page of a book inspired you? To mark the May paperback launch of Khaled Hosseini's best selling novel And the... Continue reading at Fast Company
[ Fast Company | 2014-03-04 00:00:00 UTC ]
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The East Village bookstore is stepping up its fundraising efforts for the store's impending move and transition to a nonprofit event space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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