Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive group that distills best practices to the different areas of the business," Thrillist Media Group vp Paul Josephsen explained. "What we found from our advertising clients is that by sharing understanding around our market reach, what we know about frequency needs and the impact of media exposure, we can create a positive experience for brand partners." Thrillist Media Group—whose publications include Thrillist, Supercompressor and Jack Threads—reach more than 15 million readers a month globally. The company says it has created a $100 million commerce business by finding products that will resonate with its mostly male millennial audience and crafting editorial that will highlight those products without nagging its readers. Its move to create an in-house agency echoes a growing trend in the industry: More digital media companies are opening up internal shops to handle the demand for branded content. To be fair, Josephsen admits that the company has already been doing this work for its clients on a case-by-case basis. But after more than 10 years in the industry, it feels that it has developed a "science" on how a native campaign resonates with its readers and wants to open up the... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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After a decade in Boston, the agency will be moving its headquarters to New York on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Melanie Rostock with the K Literary and Film Agency in Barcelona offers best-practice advice for literary agents and tips on promising international markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-09 00:00:00 UTC ]
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Entitle Books, an ebook subscription service, has launched Entitle Christian, devoted exclusively to Christian books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Company hit by launch of Stylist in France and investment in fashion website Never UnderdressedMagazine publisher ShortList Media has reported a loss of almost £1m in its most recent annual accounts after being hit by the tough launch of Stylist in France and investing in fashion site Never... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Sedef Ilgiç, a literary agent at the Kalem Agency in Turkey, on selling Turkish books to publishers abroad and representing international authors in Turkey. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
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Bloomsbury is taking its international sales in-house for the first time, after 15 years of... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.People is the largest money maker at Time... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Barbara Griffini, a translator and literary agent representing Italian authors, provides a snapshot of her working life selling rights in Europe and the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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The world’s bestselling children’s author, R.L. Stine, is here today to sign books in the Autographing Area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek
[ AdWeek | 2014-05-30 00:00:00 UTC ]
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Octopus imprint Conran Octopus will publish a series of books from Condé Nast's House &... Continue reading at The Bookseller
[ The Bookseller | 2014-05-30 00:00:00 UTC ]
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Taking its name from the printing term, fore edge— which refers to the part of a book that faces inward when the book is shelved, opposite the spine—a new imprint for national trade titles from University Press of New England is launching. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Super-agent Andrew Wylie has struck a deal with Spanish agent Carmen Balcells to merge their two eponymous shingles and form a new agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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As the daughter of Louis Borders, who cofounded Borders Books with his brother Tom in Ann Arbor, Mich., Christine Borders Bronstein always knew she had books in her blood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Reservoir Square Books, which will publish titles that cover a range of general interest subjects, will release its first list in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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The National Literacy Trust (NLT) and Bloomsbury Children’s Books are launching a prize to... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
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If you're hoping to pre-order books by J.K. Rowling, Michael Connelly and other Hachette Book Group authors, you'll have to go somewhere besides Amazon.com. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-05-27 00:00:00 UTC ]
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